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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Privacy Policy | Site designed by AMAInteractive a div. The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Privacy Policy | Site designed by AMAInteractive a div. The focus here is definitely on quantity. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Privacy Policy | Site designed by AMAInteractive a div. 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Copyright © 2010 Tiecas, Inc.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

In order to get there, you need to start with a content marketing plan and that starts with a content audit. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Privacy Policy | Site designed by AMAInteractive a div. What is a content audit?

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Privacy Policy | Site designed by AMAInteractive a div. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. All Rights Reserved.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Privacy Policy | Site designed by AMAInteractive a div. This was second only to downloading product data sheets. Copyright © 2010 Tiecas, Inc.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Privacy Policy | Site designed by AMAInteractive a div. Your prospects are at different stages of their decision making process when they visit your site.