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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102
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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. It was anticipated to be the top marketing-related investment in 2022 , a trend that will surely continue. Using a multi-channel approach can increase your advertising impact by 35%.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

(Here’s a piece from 2009.) So far so good, especially since multi-channel content is another trend I’ve been toying with for some time. So far so good, especially since multi-channel content is another trend I’ve been toying with for some time. Not that I'm bragging or anything.)

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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. Every emerging medium and channel has its merits. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete. Written Content and the Learning Culture.

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Measuring the Value of Social Marketing and Media

Vision Edge Marketing

Rather, social media are another part of your multi-channel marketing efforts. billion in 2009. Just as with any communication channel you will want to have some way to create a measurement framework. And as with any form of communication, people’s attention spans are short and they are easily and quickly distracted.

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. These features let Right On support multi-step campaigns although complex designs would be a challenge.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Multi-channel Metrics.