Remove 2009 Remove Media Plans Remove Online Marketing Remove Positioning
article thumbnail

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60
article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry. Get the free “Step-by-Step Guide to Website (re)Design” now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. For example, if your company’s positioning changes and your content doesn’t match.

article thumbnail

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast! Get the free “Step-by-Step Guide to Website (re)Design” now.

article thumbnail

Blastoff for My New Social Media Newsletter

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

article thumbnail

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

I’ve worked with this team before on the Social Media Success Summit earlier this year. I know many Convince & Convert readers participated, and the feedback was tremendously positive. Facebook Success Summit is going to be even better and more actionable, since the topics are more focused. All rights reserved.

Facebook 122
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.