Choozle
MARCH 30, 2020
Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. But what are the right moves to make during a crisis for your marketing strategy? To help you through any crisis, we’ve put together a guide on how you can manage your digital advertising strategy.
Everything Technology Marketing
OCTOBER 22, 2010
MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.
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B2B Marketing Directions
OCTOBER 1, 2022
In fact, multiple studies dating back to the early years of the last century have repeatedly shown that companies that maintain their spending on marketing and advertising during an economic downturn outperform those that slash their marketing and advertising budgets. This line of reasoning isn't new.
The Effective Marketer
OCTOBER 22, 2010
Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
Marketing Insider Group
OCTOBER 21, 2015
It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?
The Effective Marketer
OCTOBER 14, 2010
According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
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