Content Standard
NOVEMBER 2, 2018
But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.
Convince & Convert
APRIL 9, 2013
We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Transparency.
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ClearVoice
MARCH 7, 2020
It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. . billion downloads and growing.
Industrial Marketing Today
JUNE 29, 2010
That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).
Vision Edge Marketing
APRIL 11, 2012
When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 billion in 2009. For example possible objectives could include increasing customer trial, improving brand advocacy/customer loyalty or increasing share of preference.
Vision Edge Marketing
FEBRUARY 29, 2012
When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 billion in 2009. For example possible objectives could include increasing customer trial, improving brand advocacy/customer loyalty or increasing share of preference.
Convince & Convert
SEPTEMBER 11, 2011
The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Number of Nielsen households among them? It simply doesn’t.
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