The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 9, 2009

If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move!

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

AUGUST 14, 2009

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! You can follow any responses to this entry through the RSS 2.0

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

OCTOBER 5, 2010

Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Below are a few useful tools out there for this problem. United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 23, 2009

Although the topics seem to be more on the strategic side (big picture view), they will surely generate some interesting insight. Worth checking out and registering for those that are aligned with your interests. link] Reply Daniel Kuperman says: September 29, 2009 at 10:47 am @Dan, thanks for the tip. Please do the same!

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

OCTOBER 21, 2009

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Stay tuned! A Judge Will Decide.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

NOVEMBER 4, 2009

The BBC reported that one third of office workers suffer from email stress, which I find interesting because email doesn’t really cause stress. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Close the email and ask yourself again in 1 hour.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. Now is time for them to be very, very careful with the community they target.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 18, 2009

Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events. This entry was posted on Sunday, January 18th, 2009 at 9:31 pm and is filed under Communication , Decision Making , Marketing Planning , Marketing Strategy.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 5, 2009

Interesting also to note that Drucker suggests asking “what needs to be done NOW”? This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MAY 25, 2009

If well crafted and placed, they can help get things going and keep the audience interested, but if used too much they can be a drag. This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Prepare, rehearse, and train like you mean it! United States License.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JUNE 13, 2009

The free offer has at least picked my interest so you could say that the strategy is working… for now. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Does free stuff appeal to you?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MARCH 15, 2009

This is an interesting concept, because a lot of people start using GTD and similar methods to become more productive and it is comong that they end up not implementing the full method but are still satisfied because they feel they are now a bit more productive each day. You can follow any responses to this entry through the RSS 2.0

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

MARCH 9, 2010

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. What I Like: Cathy header and good combination of graphic with text to get people interested. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? I hope these simple tips will help you with your webinar initiative!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. And don’t forget to give them the option of doing nothing.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 23, 2009

Veredict : This is a must watch class for those interested in SEO even if you’ve been doing it for a while. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Getting Stuff Done with MS Outlook CJW says: February 28, 2009 at 6:18 pm I’m actually new to Outlook but I love the whole GTD concept. Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

JULY 7, 2011

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. Immelt, Vijay Govindarajan, and Chris Trimble, Harvard Business Review, October 2009.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

APRIL 29, 2011

As you take notes of each session, an interesting thing will happen. The easiest is to just put down bullet points of what you or your team will do once you get back. Could be as simple as “Review our home page meta tags to improve SEO&# or a bit more complex like “Create a project to select a CMS system for our website&#.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 5, 2009

MarketingExperiments has an interesting test on short copy versus long copy that is worth checking out and Sonia Simone from CopyBlogger has a great blog post on the same subject. Sandra told us some interesting stories about having to use creative briefs to manage outsourced copywriters. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 13, 2010

Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? He continues saying “The marketing funnel produces customers – but then does nothing with them.&# How right he is! United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 16, 2011

Interesting to note that the majority of the players only came to existence not even 5 years ago. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. What do you think ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

AUGUST 11, 2010

Here are some of the more interesting ones I found that try to map out the social media or social networking landscape. The problem is finding the right one. The internet is now full of infographics for the social media space and each has its own particular characteristic. United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100