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B2B Marketing Traction

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. Almost 50% have only two years experience.

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How to Blog: How Often Should I Blog?

B2B Marketing Traction

The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. If you are writing your blog to establish yourself as an expert in your industry, you have some leeway as to how many blog posts you publish each month. How competitive is your industry?

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How to Blog: What Do I Write About?

B2B Marketing Traction

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Industry news – has legislation that affects your customers changed? Blog about industry happenings and position yourself as a leader in the industry.

Blogger 100
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Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. How Can Your Sales Team Dominate LinkedIn for Your Industry? Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. Please comment below.

B2B Sales 100
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Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

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Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.