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how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. Happy 25th birthday!

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. You can leave a response , or trackback from your own site. Otherwise it’s just buzz. How will we measure success?

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5 Golden Rules for a Successful Location Based Marketing Campaign

Hubspot

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site.

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. SEO Podcasts. SEO Podcasts. So — how do you learn about SEO? SEO Courses.

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Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. However, what happens when qualified prospects visit your site or social media sites anonymously where you don’t necessarily have their names or e-mails?

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Increasing the number of certifications held by each student (HubSpot Academy). Jessica Web , a Growth/Content Marketer, and the team at Trello needed to find the best way to position the product on its homepage, to make the best impression on new site visitors. Improving homepage conversions with product messaging (Trello).