2009 Education Telemarketing Trade Show 
The Effective Marketer
MAY 18, 2010
They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun.
markempa
JUNE 29, 2007
Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events.
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markempa
AUGUST 23, 2006
" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Can you send them other relevant and educational content? Ask why they downloaded the white paper.
markempa
JULY 9, 2007
They are seeking education and information but would rather not talk to a sales person yet. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Lead nurturing is a multi-touch process.
markempa
APRIL 19, 2007
An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
SEPTEMBER 12, 2007
As marketers we need to do more to educate our peers on the value of marketing. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! cost center, rather than viewing it as an asset that creates revenue.
markempa
OCTOBER 6, 2006
As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process.
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