article thumbnail

B2B Tech Buyers Like Social Media

WriteSpark

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink. DIY Overview.

article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. You could do the same thing with the number of downloads of a PDF document from your site. The trick is to learn how to use all its power. In Google Analytics look at Traffic Sources > Keywords.

B2B 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101
article thumbnail

American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. I have checked out Hubspot and LeadLander. Have you shopped Visitor Track yet?

article thumbnail

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009.

article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

The best example I’ve seen documented recently is from Junta42. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. 3 consulting inquiries. MarketingSherpa.