2009, Copyright, Privacy Policies and Relevance

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Optimization

Optimization Web 2.0 Planning Buying Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less? Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. The first study done by AWeber (aff. of Tiecas, Inc.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Ardath Albee, CEO of Marketing Interactions, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. This white paper aims to change that perception of them. All Rights Reserved. of Tiecas, Inc. Resources

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Read The Anatomy of a Great Web Persona by Brian Massey. All Rights Reserved. of Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. This may include basic pricing information.

Sales Management

Sales Management Pricing Price Marketing Websites

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Provide multiple ways to access relevant information with minimal clicks. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Provide clear calls to action as to what you want your site visitors to do. Encourage them to drill deeper into your site, well beyond the Home page.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. and a former US construction company owner. All Rights Reserved. of Tiecas, Inc. Resources

Features

Features Web 2.0 Planning Work Management

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Rohit may be the first person to have coined the term “content curator.” All Rights Reserved. of Tiecas, Inc.

Curation

Curation RSS Web 2.0 Content Marketing

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Thanks for sharing! All Rights Reserved. of Tiecas, Inc. Resources

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. A B2B blog is the perfect online tool to accomplish that. All Rights Reserved.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. All Rights Reserved. Resources

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Copyright © 2010 Tiecas, Inc. The four steps are: 1. All Rights Reserved.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. There’s nothing new we can say on our website. All Rights Reserved.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media

Social Media Social Marketing Media Planning

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. These include: Lack of page titles No optimization of headlines and subheads (H1, H2 tags etc.)

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

How Relevant Marketing Content Helps B2B Branding

Trending Sources

The Twofold Benefit of Optimizing Marketing Content

Deconstructing the Four Stages of the Industrial Buy Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Social Media with Email Marketing – is it the Super Combo?

Using Content to Move Prospects Forward in the Sales Cycle

Focus on Content in B2B Marketing

Successful Industrial Websites Require Part DiY and Part.

Are You Creating Irresistible Offers with Your Email Marketing?

7 “Rs” for B2B Marketing Content Planning

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Content Auditing and Mapping it to the Industrial Buy Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The 6 essential rules of a website redesign – Ignore them at your.

Don't Count on Marketing Automation to Solve All Your Lead.

Translate Features into Benefits if You Want Your Marketing.

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

Shortening the Industrial Buy Cycle in 5 Simple Steps

Is Content Curation an Easy Way for Content Marketers to Do More.

7 Strategies for Using Content to Market Industrial Products

How to Use a B2B Blog to Win Customers and Influence Prospects

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Have Digital Marketing and Social Media Killed the Industrial.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

What Not To Do For Better B2B Customer Relationships

Is Your Industrial Website Still Just a Business Card?

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