Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? What’s a “conversion path&# and how can you use that knowledge to increase conversion rates? Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

APRIL 27, 2011

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. But is it reasonable to say that search has changed everything ?

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

AUGUST 17, 2015

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. If we assume an 8% conversion rate, this business lost nearly 150 leads over the same timeframe -- all because it didn't optimize its site for mobile. Marketers were anxious.

Traffic 28

Traffic Optimization Organization Marketing Websites 28

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. Examples include: Google Home. Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. The result? Facebook Messenger. Wearables.

Google 100

Google Lead Ranking Landing Pages Mobile Marketing 100