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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

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Your Marketing Know-How, Augmented: Introducing Conversion Intelligence

Unbounce

We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers. We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers.

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How social media drives cryptocurrency for users & brands

Sprout Social

It’s controlled by the peers that own it. Educating buyers. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. Creating communities. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. What is cryptocurrency?

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This feature is very useful if you are serving the architectural and builder communities. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

of networks for both educators and workplace learning professionals. discuss the use of 25 free tools for education or. discuss the use of 25 free tools for education or. community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). If you know.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook.