Convince & Convert

APRIL 9, 2013

Influenced by personal brand-consumer connections empowered by social media, younger consumers are shifting away from viewing brands as businesses, and starting to think of them in terms of friends and peers within their social networks. Welcome to the new world of customer service, brand management, and social marketing. Authenticity.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Happy salary negotiation! Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Industrial Marketing Today

NOVEMBER 5, 2010

Their first step was implementing the TI E2E™ Community (TI Engineer to Engineer Community) with a focus on creating value by connecting engineers to engineers (both customer and TI engineers) with the primary purpose of delivering design support. B2B marketing tactics to use right now.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Hubspot

DECEMBER 26, 2018

Since its conception in 2009, which occurred in response to the banking crisis and housing market crash, hundreds of other cryptocurrencies have been created … and have failed. When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. I could hardly wrap my mind around it.

Ad Exchange 71

Ad Exchange Peer-to-peer Validation Work Management 71

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. What is cryptocurrency? Learn more about it in this video.

Social Media 74

Social Media Media Brand Identity Branding 74

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home Business Opportunities.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

Content Standard

SEPTEMBER 11, 2017

Marketers have gotten so good at cranking out SEO material that we forget there are people on the other side of our search engine results, and this is potentially damaging for how the Internet community interacts with what we make. Some interactive content to engage my brain, a video that asks me to sit still for a couple minutes, anything.

Interactive Marketing 52

Interactive Marketing Marketing Management Service Planning 52

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Social media allows marketers to build a strong reputation by earning the trust of their peers and industry, 100% organically. The new gatekeepers are your peers, where trust is formed by the idea of social proofing. As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. That is not enough for Clement. We don’t have to be in every channel all the time.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What characteristics of the open source community are a good fit for marketing automation ?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Buzz Marketing for Technology

OCTOBER 11, 2008

community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). Challenges 2009 : The EDUCAUSE Top Teaching and Learning. an online learning community : This space is open for discussions. learning communities improve student learning and engagement? training.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. This made the event even more exciting as tweeters could listen to speakers, engage other tweeters, tweet their experiences, and see what others were tweeting about all at the same time!

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Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Buzz Marketing for Technology

JUNE 27, 2008

A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. « Virtualization. Space Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

Enterprise Management 68

Enterprise Management Work Management Marketing Automation Services Marketing Management 68

Salesforce Marketing Cloud

FEBRUARY 2, 2022

In 2009, newly married and burnt out by the post-recession corporate climate, Daniel McCollum turned in his key fob, returned his laptop, and quit his job as a nonprofit consultant. Training global talent. Daniel McCollum, CEO, Torrent Consulting. Let’s go spend a year somewhere in the world, just together,” he remembers telling his wife.

Personalization 98

Personalization Work Management Digital Transformation Peer-to-peer 98

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Single Grain

JULY 12, 2019

A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. So, you want your podcast to be the “Next Big Thing.” Well, guess what?

Paid Content 102

Paid Content Ad Building Banners Peer-to-peer 102

Outgrow

AUGUST 18, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sydney and here’s what we discussed about – . The biggest challenge that CMOs of this decade are facing. About our host: . Saksham Sharda: Hi, everyone.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / 12 Comments. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. When LinkedIn Wont Work. well not now at any rate.).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Zoominfo

MARCH 21, 2018

Utilize first person: Remember, B2B buyers value the opinions and advice of their peers far more than they value the opinions of an organization. Lists and round-ups are staples in the B2B blogging community. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. An added bonus?

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . But we all know it's not.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91