The Effective Marketer

JANUARY 3, 2009

An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

MARCH 30, 2007

Companies don’t buy; people do. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Then use additional third party list sources to fill in missing companies and contacts.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. What are your thoughts about that? conference? Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. What are your thoughts about that? conference? Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Every company is its own TV station, magazine, and newspaper. It’s not viral unless it is. I know this one isn’t mine.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Outgrow

AUGUST 26, 2022

Saksham Sharda: In one sentence, what does your company do now? Khalid El Khatib: Stack Overflow is the world’s largest developer community with a suite of products that serve developers and technologists as well. Saksham Sharda: In one sentence describe to me a problem that your company is facing. Don’t have time to read?

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The Effective Marketer

AUGUST 11, 2010

It’s also a wonderful way to communicate your message. Marketers that manage to become good at visual data communication can positively influence their companies into taking the right approach or strategy. Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

JUNE 6, 2014

Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. Here''s an example of Like-gating from Sephora: If you''ve ever Liked a company''s Facebook page so you could get free stuff, think back to how that exchange made you feel about the brand.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Webbiquity

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. I mean using social media technologies internally, within the large company kind of enterprise. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. How to Select the Best Blockchain PR Company.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. Or that 73% of U.S. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100