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20 LinkedIn Groups Every Marketer Should Join


What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Companies using a platform strategy diversify their content type onto other properties once they attract a large enough audience with the primary type. It has every right to do so as a private business, and you, a free member of the LinkedIn community, have no rights.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? If Facebook were the White Pages, LinkedIn is the Yellow Pages.

What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. There are hundreds of comments and many discussions in our Linkedin group.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Thanks! 1.) Analyze. 

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

Community Models

MI6 Marketing Agency

This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Chapter 3: Community Models. In chapter two the authors provide more evidence as to why a community is important (hint: they may already exist for your industry or even your product!) This is not a community… it’s a list.

B2B 2

6 Reasons to Embrace Social Media Today

Content Marketing Today

We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Most small and medium-sized companies are still not using it. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. But now.

Best Social Media Stats, Facts and Marketing Research of 2010


However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Stats 90

The Fun Theory: How to Change Behavior

The Effective Marketer

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast. Share this on Linkedin. Enjoy! Mark it down people.

BtoB 13

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. and ROI. Ryan Walker.

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Best of 2009: Social Media Marketing, Part 1


How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blogs.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Marketers are seeking to break into several social networking sites, such as Facebook , LinkedIn and MySpace. LinkedIn Specifics.

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. For example, check out [link] and search for your company name.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

More companies will need to outsource content to expert publishers. 2009 was about learning social media.    Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding!  Mobile, Mobile, Mobile.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked our readers to nominate the men and women they thought were most deserving of the award. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. Chris Adams – @chrishadams.

don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. How can a company’s history be used effectively? You can follow any responses to this entry through the RSS 2.0

Why Your Small Business Needs to Measure Its Return on Social Media Investments

Content Marketing Today

In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley. Naturally, she wonders how much time she should devote to her website, a blog, and now Facebook, LinkedIn, and Twitter. This applies to companies of every size. Small organizations cannot waste time or money.

The 2011 #Nifty50 Top Twitter Men Reprise


It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. You expand it.” He said, “Few communities appear ex nihilo at the behest of a technology vendor.”.

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  &# social media is just for kids “   Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion. 

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Share this on LinkedIn.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy.

Want proof that the C-suite is into social media? Here it is.

Chris Koch

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. What do you think?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

It takes a community to build a community. So much of building a community requires understanding people and engaging with them.  Now you may wonder, “ How do we build a community? ”  According to Tom Grant , Ph.D, Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Mike is the CMO at HubSpot in Boston, a marketing software company

marketing action plans

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Action Plans   Effective Marketer Principle 3: Develop Action Plans Now that you have identified the most important thing to be done now and making sure it will contribute to the company’s goals (see previous post), is time to develop action plans. Or is it?

if you're gonna copy, make it right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at   discussed why you shouldn’t copy other companies just because they were successful at what they do. Why do I care? Let me explain. are the proof. Maybe.

get hired in marketing

The Effective Marketer

Then you have to first understand the rules of the game. I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Marketing Automation Weekly Wrap-up - 2009/08/17

Digital Body Language

Some great posts last week from the marketing automation and B2B marketing blogging community. Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world.

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Related Posts LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Social Media Marketing Social Media MBA Facebook LinkedIn Twitter

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. In today’s economy, many companies are limiting travel in order to save a few bucks. With real stories!

Social Media's Next Victim?

The Effective Marketer

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? What stories or lessons learned do you have to share?

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Look forward to meeting up with you at BOS 2009.)


Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  When we think of Sales 2.0 we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn?  impacted the success of your company, Phone Works? The sales community has responded enthusiastically to Sales 2.0 Large and small companies across industries are asking for our help defining or assessing their overall sales models.  What can Sales 2.0 do to improve your sales success?  Sales 2.0 Sales 2.0

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Forums, online communities and social networks – 45%. For a B2B example, look to Lucidera , a software company specializing in business intelligence. They leverage LinkedIn, Ning, YouTube, and Twitter.

are you paid enough? new salary survey released

The Effective Marketer

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals Website Website SimplyHired Website has some interesting links has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.


inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. Set goals : this is important for any social media platform that your company is trying to use.

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

In marketing is especially important to ensure that the company as a whole is aware of what is being done. In big companies as well as in small ones Marketing can oftentimes be considered a necessary expense, the department where money gets spent without consideration and where results are difficult to be measured. Marketing, after all, affects every part of the organization.

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It is also a good reminder of the great art of delegation, which is getting work done through others. He says “listen first, speak last”.


Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. How did YOU approach social media at your company? Sales? What is it for?