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20 LinkedIn Groups Every Marketer Should Join


What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Companies using a platform strategy diversify their content type onto other properties once they attract a large enough audience with the primary type. It has every right to do so as a private business, and you, a free member of the LinkedIn community, have no rights.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? If Facebook were the White Pages, LinkedIn is the Yellow Pages.

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What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. There are hundreds of comments and many discussions in our Linkedin group.

Community Models

MI6 Marketing Agency

This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Chapter 3: Community Models. In chapter two the authors provide more evidence as to why a community is important (hint: they may already exist for your industry or even your product!) This is not a community… it’s a list.

6 Reasons to Embrace Social Media Today

Content Marketing Today

We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Most small and medium-sized companies are still not using it. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. But now.

Best Social Media Stats, Facts and Marketing Research of 2010


However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast. Share this on Linkedin. Enjoy! Mark it down people.

The Fun Theory: How to Change Behavior

The Effective Marketer

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. and ROI. Ryan Walker.

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Best of 2009: Social Media Marketing, Part 1


How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blogs.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Marketers are seeking to break into several social networking sites, such as Facebook , LinkedIn and MySpace. LinkedIn Specifics.

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. For example, check out [link] and search for your company name.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked our readers to nominate the men and women they thought were most deserving of the award. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. Chris Adams – @chrishadams.

Why Your Small Business Needs to Measure Its Return on Social Media Investments

Content Marketing Today

In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley. Naturally, she wonders how much time she should devote to her website, a blog, and now Facebook, LinkedIn, and Twitter. This applies to companies of every size. Small organizations cannot waste time or money.

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  &# social media is just for kids “   Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion. 

The 2011 #Nifty50 Top Twitter Men Reprise


It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. You expand it.” He said, “Few communities appear ex nihilo at the behest of a technology vendor.”.

don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. How can a company’s history be used effectively? You can follow any responses to this entry through the RSS 2.0


55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Share this on LinkedIn.

Want proof that the C-suite is into social media? Here it is.

Chris Koch

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. What do you think?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

It takes a community to build a community. So much of building a community requires understanding people and engaging with them.  Now you may wonder, “ How do we build a community? ”  According to Tom Grant , Ph.D, Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Mike is the CMO at HubSpot in Boston, a marketing software company

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Marketing Automation Weekly Wrap-up - 2009/08/17

Digital Body Language

Some great posts last week from the marketing automation and B2B marketing blogging community. Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. In today’s economy, many companies are limiting travel in order to save a few bucks. With real stories!

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Related Posts LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Social Media Marketing Social Media MBA Facebook LinkedIn Twitter

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Forums, online communities and social networks – 45%. For a B2B example, look to Lucidera , a software company specializing in business intelligence. They leverage LinkedIn, Ning, YouTube, and Twitter.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

More companies will need to outsource content to expert publishers. 2009 was about learning social media.    Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding!  Mobile, Mobile, Mobile.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy.

LinkedIn For A/E Professionals?


In recent years, the term social networking has been used almost exclusively of online communities created for the same purposes. Besides an enormous community, LinkedIn offers a variety of helpful features. I've read many articles on how to get the most out of LinkedIn ( here's one of the better ones). I've used LinkedIn every week for months now. Absolutely!

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  When we think of Sales 2.0 we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn?  impacted the success of your company, Phone Works? The sales community has responded enthusiastically to Sales 2.0 Large and small companies across industries are asking for our help defining or assessing their overall sales models.  What can Sales 2.0 do to improve your sales success?  Sales 2.0 Sales 2.0

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Transfer Twitter relationships to LinkedIn and Facebook. That was the why of social media. Monitor. CMO 2.0

marketing action plans

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Action Plans   Effective Marketer Principle 3: Develop Action Plans Now that you have identified the most important thing to be done now and making sure it will contribute to the company’s goals (see previous post), is time to develop action plans. Or is it?

if you're gonna copy, make it right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at   discussed why you shouldn’t copy other companies just because they were successful at what they do. Why do I care? Let me explain. are the proof. Maybe.