So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here. MORE >>

The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). Professional decision-making is becoming more social - enter the era of Social Media Peer Groups (SMPG) Traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions Professionals want to be collaborative in the decision-cycle but not be marketed or sold to online; however online marketing is a preferred activity by companies. How do they compare to traditional off-line networking? MORE >>

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. What do you think? MORE >>

Most companies employ troops of Millennials - young people who are learning the ropes of business. At Leader Networks, we often work with organizations to help integrate social leadership into the fabric of a company - we go into an organization and study how technology is being used internally for knowledge share, competitive intelligence, sales efforts, recruiting and collaboration. We make changes based on best practice and tailor programs to help a company achieve their goals. Thank you for reading Building Online Communities for Business by Leader Networks. MORE >>

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Also, the classes (delivered via online webinars, with the archives available afterwards) feature speakers from other respected companies that would love to be able to sell their products to the attendees. Will I get sales calls from each company that is presenting a class? Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Maybe. So, why is it free? MORE >>