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20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Companies using a platform strategy diversify their content type onto other properties once they attract a large enough audience with the primary type. It has every right to do so as a private business, and you, a free member of the LinkedIn community, have no rights.

What was Linkedin Thinking?

MI6 Marketing Agency

Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. There are hundreds of comments and many discussions in our Linkedin group.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? If Facebook were the White Pages, LinkedIn is the Yellow Pages.

The Fun Theory: How to Change Behavior

The Effective Marketer

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

6 Reasons to Embrace Social Media Today

Content Marketing Today

We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Most small and medium-sized companies are still not using it. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. But now.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blogs.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked our readers to nominate the men and women they thought were most deserving of the award. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. Chris Adams – @chrishadams.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Marketers are seeking to break into several social networking sites, such as Facebook , LinkedIn and MySpace. LinkedIn Specifics.

don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. How can a company’s history be used effectively? You can follow any responses to this entry through the RSS 2.0

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Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. For example, check out [link] and search for your company name.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. You expand it.” He said, “Few communities appear ex nihilo at the behest of a technology vendor.”.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Share this on LinkedIn.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review.  December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News. Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. August 2009 Online Marketing News. billion.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. In today’s economy, many companies are limiting travel in order to save a few bucks. With real stories!

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  When we think of Sales 2.0 we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn?  impacted the success of your company, Phone Works? The sales community has responded enthusiastically to Sales 2.0 Large and small companies across industries are asking for our help defining or assessing their overall sales models.  What can Sales 2.0 do to improve your sales success?  Sales 2.0 Sales 2.0

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

It takes a community to build a community. So much of building a community requires understanding people and engaging with them.  Now you may wonder, “ How do we build a community? ”  According to Tom Grant , Ph.D, Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Mike is the CMO at HubSpot in Boston, a marketing software company

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Related Posts LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Social Media Marketing Social Media MBA Facebook LinkedIn Twitter

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Forums, online communities and social networks – 45%. For a B2B example, look to Lucidera , a software company specializing in business intelligence. They leverage LinkedIn, Ning, YouTube, and Twitter.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

More companies will need to outsource content to expert publishers. 2009 was about learning social media.    Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go.   No kidding!  Mobile, Mobile, Mobile.

RFP Database featured on MikeRoweWorks.com

Confluent Forms

Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! This goal of the RFPdb is to provide a public site for organizations to post their Requests for Proposals (RFP) to a centralized location that will garner them the most responses and a destination for companies seeking projects to bid. In honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. That's what RFPdb.com is all about."

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy.

LinkedIn For A/E Professionals?

E-Quip

In recent years, the term social networking has been used almost exclusively of online communities created for the same purposes. Besides an enormous community, LinkedIn offers a variety of helpful features. I've read many articles on how to get the most out of LinkedIn ( here's one of the better ones). I've used LinkedIn every week for months now. Absolutely!

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Transfer Twitter relationships to LinkedIn and Facebook. That was the why of social media. Monitor. CMO 2.0

marketing action plans

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Action Plans   Effective Marketer Principle 3: Develop Action Plans Now that you have identified the most important thing to be done now and making sure it will contribute to the company’s goals (see previous post), is time to develop action plans. Or is it?

if you're gonna copy, make it right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com   discussed why you shouldn’t copy other companies just because they were successful at what they do. Why do I care? Let me explain. are the proof. Maybe.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast. Share this on Linkedin. Enjoy! Mark it down people.

Savvy Week in Review - October 9

Savvy B2B Marketing

The 12 Most Common Lead Generation Webinar Marketing Mistakes - by @mcage Michael Cage lays out the mistakes that companies make as they are promoting, delivering, and following up after their webinars. October? It's OCTOBER?!?!? We're officially into fall, people. Hope everyone's enjoying the season of harvest. Here are a few tasty tidbits from this week's blog warriors.

get hired in marketing

The Effective Marketer

Then you have to first understand the rules of the game. I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Strangers with Experience – the new friends?

Savvy B2B Marketing

According to Miracle the pledge all marketers should take when developing a social media strategy for our companies and clients is that we won’t create social media driftwood. If your company loses interest or decides not to maintain your social media presence you must delete your accounts! Miracle suggests a three step approach for companies entering Social Media.

Social Media in B2B Marketing: The Importance of the Periphery

Digital Body Language

The challenging aspect of leveraging social media in your lead scoring is that you do not control the main sites of social media, such as Twitter, LinkedIn, and Facebook. Understanding whether they came in to your site from Google, LinkedIn, a community support portal, an industry Blog, or Twitter can give you some context as to why they are on your site and what they are looking for.

Social Media Reality Check: No One Cares – It’s not Real Life

Savvy B2B Marketing

Practice active listening so that you can interact with your community on a deeper level - responding to core needs. 3. Sharing your passion for a particular cause or your experience with a charitable event can be a great way to give people a better sense of who you are - not just as a company or a professional, but as a Real Person. and I'm a marketer. That's what people remember.

WOM 2

Social Media Reality Check: No One Cares – It’s not Real Life

Savvy B2B Marketing

Practice active listening so that you can interact with your community on a deeper level - responding to core needs. 3. Sharing your passion for a particular cause or your experience with a charitable event can be a great way to give people a better sense of who you are - not just as a company or a professional, but as a Real Person. and I'm a marketer. That's what people remember.

WOM 2

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. When executed correctly, eBooks establish a credibility that earns prospect trust and establishes your company's authority. Take a look at just about any LinkedIn group and you'll see exactly what I mean.) Problems.

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

On the marketer's content menu, eBooks are the main dishes - the entrées that can give your company entrée onto the prospect's short list of worthy vendors. When executed correctly, eBooks establish a credibility that earns prospect trust and establishes your company's authority. Take a look at just about any LinkedIn group and you'll see exactly what I mean.) Problems.

Social Media's Next Victim?

The Effective Marketer

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? What stories or lessons learned do you have to share?