Remove 2009 Remove BtoB Remove Examples Remove Trends
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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. When the GDP is up, the lead rate increases, and vice-versa. Lead rates never dropped to zero.

BtoB 120
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Best Web and Landing Page Design Tips of 2009

Webbiquity

10 Great B-to-B Sites by BtoB Magazine. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.

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B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

markempa

Ive included an example of a recent dashboard that we created for a CEO. Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. Ive included an example of a recent dashboard that we created for a CEO. Whats a lead generation dashboard?

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. This trend is called Frugalnomics and represents a fundamental and permanent shift in buyer sentiment. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Alinean recognized by BtoB Magazine’s as one of To.