2009 BtoB Education Trade Show 
markempa
OCTOBER 6, 2006
« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.
markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. As marketers we need to do more to educate our peers on the value of marketing. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
AUGUST 23, 2006
" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Can you send them other relevant and educational content? Ask why they downloaded the white paper.
markempa
JULY 10, 2006
A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.
markempa
JUNE 29, 2007
Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events.
markempa
JULY 9, 2007
They are seeking education and information but would rather not talk to a sales person yet. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Lead nurturing is a multi-touch process.
markempa
APRIL 19, 2007
An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Expert insights. Personalized for you.
120 
Let's personalize your content