2009 BtoB Demand Generation Twitter 
B2B Marketing Zone Posts
DECEMBER 7, 2009
Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009.
B2B Marketing Zone Posts
JULY 9, 2009
B2B Marketing Hot List. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Content Marketing Today , June 26, 2009.
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Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.
Industrial Marketing Today
MAY 7, 2010
Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing. Why is it important? Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)
Industrial Marketing Today
OCTOBER 2, 2010
Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?
Industrial Marketing Today
MAY 14, 2010
However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. How do you shift the focus from you or your company to your prospects and customers?
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