Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. Meeting and learning from other professionals helps us do our jobs better.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Powered by Blogger. ." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 6, 2010

RT @grmeyer: @ashleyjablow here's a nice article on #CSR and social media [link] [link] jan radish Tying Together Social Media and Corporate Social Responsibility Social Media Consulting – Convince & Convert [link] Anne Social media is gaining so much momentum that so it’s becoming a if you can’t beat ‘em join ‘em scenario.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. Great stuff. I enjoy your blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Think out a policy and develop a strategy! [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Expion just compiled 8 case studies with one of our clients, Applebee's. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. link] [link] Famous Bloggers RT @jaybaer: Are You Suffering From Premature Calculation? shining through.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. If people tricked out their Myspace pages (your less is more point) with photos, blogs, videos, nusic etc and then left at the drop of a hat, why would they stay with FB who everyone doesn’t trust and only hosts our photos?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. It had the residents buzzing, created a “have to live there&# by those outside the community. link] Addoway.com Love the infograph Jay. People wanted to be a part of it.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. How are your landing pages and blogger pitches? First off, how do you define content marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. link] [link] Scott Heath RT @jaybaer: Are You Ready for the Opportunity Economy? It really brings this stuff to life.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results Does Your Facebook Page Have a Pulse? link] (by Jay Baer) [link] Meryl K.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. You have to be your own case study.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Ambal's Amusings

DECEMBER 31, 2009

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to write a better Case Study. Top 5 Blog Posts.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. I think anyone should look at them for a perfect case study on how to best use social media. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes. I’m dying to find someone to recommend them to now.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

JULY 9, 2010

More from Convince and Convert Social Media – Your Customers Are Talking About You Online Taking Consumer Reviews Viral with Facebook Amp Up Email Results with Honeymoon Segmentation Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media (..)

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. Whether B2B or B2C, customers are buying based on what they need.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

I might use your case study in my new book (co-written with Amber Naslund). Do I have your permission (cited, of course) to write a follow-up post at some point about that? link] jaybaer Fantastic. Scott, please send me an email. link] jaybaer That's my speciality Brandon.

Twitter 148

Twitter CRM Business Paid Search Agency 148