2009 and Blog - B2B Marketing Zone

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services

Marketing Automation Services Marketing Management Demand Generation Vendors

You’re the culmination of what you’ve shared and kept online

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? Once 1999 came around, I took to web logging—blogging—my thoughts and experiences.

Marketing Management

Marketing Management PR Marketing Automation Services Public Relations

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Patsi Krakoff's blog Writing on the Web.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

Influencers: the key to content marketing

Biznology

OCTOBER 12, 2017

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. Steve has been blogging and tweeting about his brand successfully since 2009. Fortunately, I had one ready answer in my work at IBM.

Paid Search Agency

Paid Search Agency Work Management Marketing Management Advertising Agencies

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Work Management Generation Telemarketing

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Blog at WordPress.com.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. That’s why I was not surprised when I read on Dave Kellogg’s blog that ZL Technologies is suing Gartner over the MQ. Gartner's Magic Quadrant is now on trial The problem? Stay tuned!

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Blog at WordPress.com. Free stuff abound and sharing is easy. What else is out there, you may ask.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

I.E. one type of content is sent to the IT Manager who is evaluating vendors while another is sent to the Programmer who is trying to learn more about your product. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. United States License.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Creativity

Creativity Planning Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Explaining Social Media

The Effective Marketer

MAY 7, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media

Social Media Media Work Management Marketing Automation Services

Marketing Automation for the Inbound Challenged-Part 3: Vendors I

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management B2B Marketing Marketing Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning

Planning Work Management Marketing Management Effectiveness

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Communicate Good blog post, Invisible Branding. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management

Work Management Planning Marketing Management Advertisements

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Email Marketing Work Management Marketing Management

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management

Work Management Marketing Management Lead Generation B2B Sales

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Blog at WordPress.com. What stories or lessons learned do you have to share?

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

MARCH 16, 2012

But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. Here’s a piece from 2009.) Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January.

Salesforce.com

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Blog at WordPress.com. Compelling lead in. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Design

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. Thanks for the insightful blog post. iLinc is a vendor and partner of my company’s.

Social Media

Social Media Work Management Marketing Management Media

tools of the trade: webinars and online presentations

The Effective Marketer

APRIL 29, 2009

Choose the appropriate webinar platform Now that you have listed how you will be using webinars, you’re ready to investigate and fend off vendors. This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. Blog at WordPress.com. United States License. United States License.

Marketing Automation Services

Marketing Automation Services Webinar Metrics Budget Programs Work Management

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

They often participate in discussion forums and might even have a blog. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. Blog at WordPress.com. United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Less is sometimes better.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Demand Generation Vendor Traffic Rankings

You’re the culmination of what you’ve shared and kept online

Webinars

Trending Sources

The Ghost Blogging Debate Done Right

Webinars

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Influencers: the key to content marketing

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

Marketing Content That Sells

Choosing an Email Marketing Software « The Effective Marketer

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

Marketing Charts and Trends « The Effective Marketer

WordPress Plugins for Marketers

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

More Free Marketing Knowledge

Marketing Automation Monday is Here!

The Challenges in Adoption of Marketing Technology « The Effective.

What Makes a Great Creative Brief? « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

How to Fail at Social Media

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

Explaining Social Media

Marketing Automation for the Inbound Challenged-Part 3: Vendors I

How Success is Misunderstood

B2B Marketing Summit Shows Old Problems Persist

The Rise of the Content Marketer « The Effective Marketer

Marketing By Objectives « The Effective Marketer

The Opposite of Advertising « The Effective Marketer

Aberdeen Shows How to Do Email Marketing Right

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

Social Media's Next Victim?

What Trigonometry Has to Do With Marketing?

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

B2B Email Design – Gallery 2 « The Effective Marketer

Best Companies Don't Need Marketing

Making Website Reviews Easy

Convince and Convert Blog: Social Media Strategy and Social Media.

tools of the trade: webinars and online presentations

What Type of Marketer Are You?

The Fun Theory: How to Change Behavior

new year's resolution: share ideas

The Six Minutes Challenge

Taming Your Brand Mascot « The Effective Marketer

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