SmartBug Media

APRIL 12, 2019

Sales Hacker is a community of experts in the sales and marketing industry that deliver advice and education for those that want to learn. As promised and stated on their homepage, “We provide world class thought-leadership, webinars, conferences, online courses, sales training & digital partnerships.”.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Litmus

MARCH 31, 2020

All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. Lauren Kremer , Events Manager. This makes me happy.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

The Effective Marketer

AUGUST 30, 2010

Online success comes from thinking like a journalist and a thought leader”. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

JANUARY 31, 2013

But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. I joined SAP as Head of North America Marketing in 2009. Successfully navigating the social media/social community landscape is a huge factor in influencing a customer’s technology purchase.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. The significant shift is that it is no longer just marketing writers writing marketing copy.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

LEADership

SEPTEMBER 15, 2015

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. That’s why you see successful B2B brands striving to build and maintain thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

The Effective Marketer

MARCH 9, 2010

Let me know what you thought of these designs and if you have any to submit, please contact me! Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] That’s it for this installment of Email Design Gallery. You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. 5) B2B Technology Marketing Community. 6) B2B Marketing. Marketing. 1) Digital Marketing. Created: March 3, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Savanta

JULY 27, 2011

But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Many tenders issued to B2B suppliers, especially those from government, now include sustainability requirements as standard. We need to be responsive to the needs of clients, but we try to be proactive and show leadership too.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He is currently a UI/UX Director for Nimble Collective Inc.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. What better way to get in the heads of those that attended than by reading their actual thoughts. Because it’s real. It’s in the moment. Waterfall is center of all marketing.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What characteristics of the open source community are a good fit for marketing automation ? What prompted you to launch the Open Source Success Best Practices 2009 survey?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore. SW : Hi Jon.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Online Marketing Institute

MARCH 13, 2011

53) Internet Marketing (139) Knowledge Mgmt (29) Leadership-Mgmt (468) Marketing (240) Mobile Technology (7) Online Communities (12) Pages (3) Project Mgmt-ROI (163) Sales and Selling (152) Social CRM (38) Social Networking (53) Web 2.0 (7) 6) ERP (17) Internet Cust. 6) ERP (17) Internet Cust. ERP Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 3, 2010

link] | I saw the TV ad last night and thought same! link] | I saw the TV ad last night and thought same! DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Food for thought.

Social Media 157

Social Media Media PR Webinar Metrics 157

Online Marketing Institute

JANUARY 4, 2011

Very inspirational, thanks for sharing your thoughts. Reply vail duggan 2010 December 8 at 4:49 am Great post, sharing on my blog as a great resource for small business owners who are activating their communities on their own these days. Thanks & Happy Holidays! Trickle up method and engage, engage engage… Happy Holidays!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to: listen, analyze and respond to customer need… in a way that fosters sales.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Become an Expert.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

MARCH 30, 2011

Curation establishes thought leadership : 79 percent of content curators listed thought leadership as the primary objective. So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? Then, define a social and thought leadership strategy to get them there. A parting thought for the leaders of tomorrow. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. Good stuff.

Social Media 140

Social Media Media PR Webinar Metrics 140