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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” “We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. I am a digital and B2B marketer with a background in online media and analytics. We see this change playing out today.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. You’re able to make more informed decisions. Fouts presented yesterday in Boston.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. You're able to make more informed decisions. Fouts presented yesterday in Boston.

Gartner 100
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How I Reach B2B Audiences Across Channels in 2023

Metadata

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). In 2009, you would see significant ROI from outbound email alone. Now, you need to reach across channels—to target B2B customers wherever they are.

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Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? Now, you're in B2B. What started that season, I thought, was a differentiation from B2C, and B2B. So when you're thinking about some of our B2B friends, talk to me about that.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.