2009 2011 Analytics Marketing Automation 
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market. (To
The Effective Marketer
FEBRUARY 22, 2011
The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.
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The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.
Customer Experience Matrix
APRIL 15, 2012
One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. I found five relevant studies dating back to 2009. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to Here is the U.S.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.
The Effective Marketer
JANUARY 11, 2010
With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License. United States License.
Webbiquity
JUNE 28, 2012
Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.
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