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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. Erik Bower, Co-founder, Marketbright (No Twitter). In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Vital statistics for every B2B marketer

Earnest about B2B

Twitter) versus 49% of B2Cers. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). And the FTSE 100 are just plain running scared of Twitter. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: Marketo ( [link] ). Versus.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Fearless Competitor , February 6, 2010 There is no question in my mind.  February 26, 2010. 0160; Remember?

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Monday. This is in addition to the ones I send manually. Think SPOC! Some tips.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? .

My thought leadership interview at Marketo

Fearless Competitor

Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored.

My thought leadership interview at Marketo

Fearless Competitor

Recently, Marketo — a marketing automation company with an extremely popular blog contacted me and invited me to share my expertise in B2B demand generation with their readers.  Here are the questions Marketo asked, along with my answers: How did you first get started with online B2B Marketing and what do you like best about it? In very early 2009, I observed what happening in the world of B2B sales and decided to get involved. . They need to be very active on Twitter – especially listening and responding.  Focus on story-telling.  Watch your language. 

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. So much for 2009. But enhanced reporting was the most common improvement of all. Social media.

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

When we think of Sales 2.0 we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn?  What do you think will be some of the challenges and trends in sales for 2010? . continues to be a growing trend as we approach 2010.  and to hear from Anneke and Marketo about benchmarks and best practices to create a winning sales process join the upcoming webinar, The Secret Sauce for Sales Success  on November 4th.   . What can Sales 2.0 do to improve your sales success?  Anneke is also the coauthor of a new book, Sales 2.0: Sales 2.0

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How do you PROVE the value of Twitter?  While it’s ok to post your blog posts to Twitter, etc., Gladwell. 

Social Media Goes Corporate

Connect the Docs

asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Dave Fleet Twitter davefleet. " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. Click and download FREE eBook from Marketo and ClickDocuments. Dave Fleet. news release may get ignored.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

How to measure ROI on creating and marketing content?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. " Ardath Albee.

Does your B2B Marketing have Consistent Messages?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Content Marketing - Less is the New More?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Ardath Albee. Blogs.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! What used to be clear roles (i.e. Does it sound familiar? And scary? Yup! A new role is starting to take shape.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. Contacts are rescored nightly.

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Webbiquity Twitter TomPick. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Ardath Albee. Ardath Albee's Tip. Tom Pick.

Does 'Being Findable' mean 'Being Everywhere'?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Social Media (blogs, Twitter, Facebook, LinkedIn). Marketo's Modern B2B Marketing. Ardath Albee. ” 4.

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog B2BContentMarketing Twitter SeamusWalsh. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Blogs.

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. Blog Funnelholic Twitter funnelholic. He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic. They can be on blogs, twitter, or research sites. Blogs.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Blog Funnelholic Twitter funnelholic. Ardath Albee. Yes, again.

Search Engine Marketing and B2B – #B2BChat

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Search Engine Marketing and B2B – #B2BChat May 19th, 2010 | By Andrew Spoeth This post is brought to you through a partnership between B2Bbloggers.com and the B2B Search Strategy Summit.

5 Amazing Infographics to Guide Your Online B2B Marketing

Modern B2B Marketing

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. 2. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing. B2B Sales and Social Media. Social Media in Business.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end). Great images and great ideas.

19 Unmissable B2B Marketing Blog Posts

Modern B2B Marketing

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game.  So what has the industry found most useful?  We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

Ease Email Marketing Headaches

Modern B2B Marketing

over 90 trillion emails were sent in 2009. B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.