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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. Heading into not only a new year but a new decade, it’s hard to believe how far freelancers have come since 2010. 2010 set the tone for the #gigeconomy. 2010 was about survival in the gig economy — not luxury of choice. 2010 was more competitive.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

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B2B marketing sector bounces back: 57% report rising budgets

Savanta

The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend. This is the most pronounced rise in budgets since the B2B Barometer’s inception in 2009. Gross income reported by the top 40 agencies in 2010 is, on average, up by 18%. And with good reason.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

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Best Marketing Strategy Insights of 2009

Webbiquity

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? How do you select the right market research to support your goals?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

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