Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Google isn't going to be enough forever.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 3, 2010

[link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I wonder if social media training will be added to corporate continuing education programs. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 13, 2010

He rehabilitates dogs and trains people. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yep, I said it…The Dog Whisperer. If you read his books or watch the show you will see that the guy has a great take on life – it's all about attitude and energy. An App, I'm in!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. can EVANGELIZE the PRODUCT SEEDING?and

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Isn't the same for b2c though? I'm just a little confused.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Hiring a “guru&# only works if that guru is steeped in training and change management. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Joseph Manna Fantastic post, Jay. All rights reserved.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I have a background working in IT and comparing various software solutions to decide which one to employ – think that training still pops up every now and then even now when I'm working exclusively in social media.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JULY 13, 2010

I mean, I could have spent all day every day training myself. At IMRE we agree and demand/train integration RT @jaybaer: Why the Digital Divide is Death to Your PR Firm [link] [link] Sodapopgirl RT @jaybaer: Why the Digital Divide is Death to Your PR Firm [link] [link] BBGirlGeek (Nina B.) All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

APRIL 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But a bigger problem with Twitter is that like CB Radio, it doesn’t scale well. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

JUNE 30, 2010

Their intern is well-trained and they respond with good-natured humor to people. To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Another wake up call and a definitive track on which some engagement efforts should be committed. We can hope there be a battle royale on the horizon with Facebook defending their heavyweight title. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Another wake up call and a definitive track on which some engagement efforts should be committed. We can hope there be a battle royale on the horizon with Facebook defending their heavyweight title. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Nor is it on their radar. All rights reserved.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way. link] Training Edge RT @OneCoach: RT @jaybaer: One person in your company CAN make a difference.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Hubspot

DECEMBER 22, 2015

Whether you're driving across town, stuck on a layover, or settling down for an overnight train ride, you're going to have some time to kill the next time you travel. It's an app that helps you learn how to meditate -- which you can totally do inconspicuously on the train, bus, or airplane. 16) "Man On Wire" (Documentary, 2008).

Best Practices 28

Best Practices Marketing Analytics Tools Curation Internet Marketing 28

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. Don't you think? twitter [link] : lorirtaylor: Is T.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 28, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’ll write about that soon. This level of vagary is useless.

Social Media 126

Social Media Media Paid Content Conference 126

Single Grain

DECEMBER 6, 2019

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. ” In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145