2008, Search Engine Marketing, SEM and Tips

Best of 2008: Search Engine Marketing

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Which metrics are most important for measuring PPC success?

Search Engine Marketing

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Tags: Web Marketing.

Adwords

Adwords Tactics Tips SEM

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

Adwords

Adwords Tactics Tips PPC

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing. Tags: General Marketing.

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers? Yeah, seems obvious, but you'd be amazed.)

RSS

RSS Best Practices Business Blogger

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Still, even experienced SEOs may find some useful tips here. Is SEO Worth the Cost & Effort?

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

5 marketing tips for tackling Twitter by iMedia Connection Though the statistics quoted here by Steve Mulder are already quaintly out of date ( remember when Twitter had only one million users?) As DJ notes, "Some people think this new way of doing things is bogus. Many people add their company website and/or blog.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices RSS Adwords

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Among Ann's quick tips: be "scan friendly" by using bullet points, link to other blog posts on the same topic, and engage your readers in conversation by responding to comments. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS

RSS Best Practices Business Blogger

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO

SEO Best Practices PR PageRank

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ). 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Search engine rap (oxymoronic, but true). Content marketing within the realm of social media is extremely powerful, but it does have a downside. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions.

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. I am going to set up PPC for three senior living communities, all.

SEO

SEO SEM Effectiveness Enterprise Management

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

SEO social media interactive PR? SEO social media interactive PR?

PR

PR Best Practices Blogger Copywriting

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0

Web 2.0 SEM CTR Adwords

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Just like tip #1. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog [.]

Online Marketing

Online Marketing Blogger PR Digital Asset Management

Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Likeable Blog.

SEO

SEO Work Management Marketing Management Advertising Agencies

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Likeable Blog.

Internet Marketing

Internet Marketing SEO Social Marketing Marketing Websites

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM

SEM Campaigns Optimization Tips

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

6 All-in-One Tools for Quick SEO Diagnostics by Search Engine Journal Prolific SEO blogger Ann Smarty reviews a half-dozen SEO diagnostics tools including Quarkbase (a new addition to my arsenal), HubSpot's Website Grader (one I use all the time), and Cubestat. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools

Tools Best Practices SEM Adwords

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices Web 2.0 Adwords

B2B Marketing Zone

Best of 2008: Search Engine Marketing

Best of 2008: SEM Landing Pages

Webinars

Trending Sources

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Webinars

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2008: AdWords Tips and Tactics

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Strategy and Branding, Part 2

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Blogging for Business, Part 3

Best of 2008: SEO Guidance, Part 5

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Blogging for Business, Part 1

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Blogging for Business, Part 2

Best of 2008: Social Media Optimization, Part 2

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Social Media Optimization, Part 6

Best of 2008: SEO Guidance, Part 3

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Random but Interesting, Part 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Random but Interesting, Part 2

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Best of 2008: SEO Guidance, Part 4

Best of 2008: Interactive PR, Part 2

Looking Back at 300: Top 10 Posts

How NOT to pitch a blog | Online Marketing Blog

Top 50 SEO & Marketing Blogs & Influencers for 2022

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

3 More Tips for Optimizing SEM Campaigns

Best of 2008: Cool Web Tools, Part 2

Best of 2008: Cool Web Tools, Part 3

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