Remove 2008 Remove RSS Remove Segmentation Remove Social Networks
article thumbnail

Social Media Success Stories

Anything Goes Marketing

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Technorati Tags: social media , Twitter , Linkedin , Tripit , success stories , Atlanta.

article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. And they use different sources to get their information. Resources

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. This is a little more involved than I can explain in this blog post. All Rights Reserved.

B2B 60
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Therefore, the business goal is to mix shift the segments! Upcoming Events.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hey Jeremiah – I am curious why you (and others) say social media is difficult to track? Will send you a ping.

article thumbnail

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

For example, segment your products and services by application and/or industry. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Following tried and tested protocols is how scientists and engineers are trained to solve problems. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0 60