article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

B2B 60
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Success Stories

Anything Goes Marketing

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. In today’s economy, many companies are limiting travel in order to save a few bucks.

article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. And they use different sources to get their information.

article thumbnail

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).