article thumbnail

2023 Predictions

Conversica

This is a strategy many businesses take, hoping to maintain stock prices by adjusting costs in anticipation of lower revenues. Do you recall that this was during the 2008 Great Recession? Namely, the horizontal segment of eCommerce and the Sports & Entertainment vertical. And it’s easy to understand why.

article thumbnail

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million total.

Marketo 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

Joe Price, Partner at Falfurrias Capital Partners said, “This deal is emblematic of our industry-first strategy. They have a team of reporters, editors, designers, and marketers to deliver insights and programs that spark innovation, fuel growth, and shape the agendas eloquently in every vertical they cover. About NewsCred.

article thumbnail

The First-Mover Advantage, Explained

Hubspot

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. In 2008, HTC became the first manufacturer to make Android devices and other brands followed. And patents and copyrights can ensure certain of these advantages are untouchable by future competitors.

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative! Copyright © 2010 Tiecas, Inc.

article thumbnail

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. If possible, add basic pricing information on your site to offer complete information without leaving your site. Make sure your primary navigation and site pages conform to a familiar user interface.

Web 2.0 60
article thumbnail

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.