Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

I do a lot of consulting with agencies, and too often the “tech&# team gets the social media responsibility. Sometimes that’s appropriate, but ultimately social media is about messaging and relationships. I do a lot of consulting with agencies, and too often the “tech&# team gets the social media responsibility.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MAY 11, 2010

You're then using structured content to overcome purchase objections, and knock them off the fence. “Overcoming purchase objections with social content&# would probably have been better. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I'd hope for the latter. All rights reserved.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Or is this just creepy? All rights reserved.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. The tools of social media always change. The goals shift.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

It is for this reason I include manual review as a part of my “sweep&# of social media monitoring. joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand. All rights reserved.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 25, 2010

[link] [link] Elizabeth Sosnow Do You Know Your Customers Enough to be a Social Media Hit by Susan Baier via @jaybaer (good case study): [link] [link] Tamara Knott RT @mcort: Do You Know Your Customers Enough to be a #SocialMedia Hit? I've never purchased anything from ThinkGeek. link] [link] DJ Waldow Lisa: Love it. Great story.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s flat-out awesome. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s flat-out awesome. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. That's why we need to break social media into components – to focus on what parts of it are important to a particular company. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thank you.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. Hence, the ROI of social media. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Marjorie Clayman pssh.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

MARCH 2, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social business takes a step forward. link] [link] John Sonnhalter RT @jaybaer: 4 Reasons the Social Business Evolution Starts Now [link] he's right on target.good read. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. All rights reserved.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

APRIL 27, 2010

We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

Any company where you look your customer in the eye, you should be able to determine (if you want to work at it hard enough) whether that customer was connected to your company via social media before purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Keep up the good work.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. All rights reserved.

Social Media 128

Social Media Media Paid Content Conference 128