Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 14, 2010

Actual transactions whether purchases or social transactions? [link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. “Tagging&# and projecting your expectations on groups is very inside out thinking. What behaviors are we talking about?

Social Media 123

Social Media Work Management Marketing Management Media 123

Single Grain

JUNE 5, 2019

To gain these repeat buyers, you need to encourage habitual purchasing: You can send out abandoned cart reminder emails, data-driven product recommendations, and compelling incentives that will keep them coming back. So, if they have made a purchase or they signed up for a free trial, they will receive an email.

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Customer Experience Matrix

MAY 7, 2015

Strategic planning can also be supported by a rich treasury of simulation and optimization techniques that are very familiar to AI developers. Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Either way, reading Delivering Happiness will convince you that there is a better way, that success and happiness aren’t mutually exclusive, and that Tony Hsieh is a special person. Did Delivering Happiness rock me to my core?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). But, it gives you a good place to start and helps you find your audience.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 11, 2010

You're then using structured content to overcome purchase objections, and knock them off the fence. “Overcoming purchase objections with social content&# would probably have been better. I'd hope for the latter. link] jaybaer First of all, we're largely dealing here with hand raisers.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 21, 2010

I do a lot of consulting with agencies, and too often the “tech&# team gets the social media responsibility. Sometimes that’s appropriate, but ultimately social media is about messaging and relationships. I do a lot of consulting with agencies, and too often the “tech&# team gets the social media responsibility.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The goals shift.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

It is for this reason I include manual review as a part of my “sweep&# of social media monitoring. joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

[link] [link] Elizabeth Sosnow Do You Know Your Customers Enough to be a Social Media Hit by Susan Baier via @jaybaer (good case study): [link] [link] Tamara Knott RT @mcort: Do You Know Your Customers Enough to be a #SocialMedia Hit? I've never purchased anything from ThinkGeek. link] [link] DJ Waldow Lisa: Love it. Great story.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. It’s flat-out awesome. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. It’s flat-out awesome. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. That's why we need to break social media into components – to focus on what parts of it are important to a particular company. Driving purchase intent through kinship. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. Thank you.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. Hence, the ROI of social media. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? It lets us go beyond the brochure to begin to feel like we “know&# a company. That creates a feeling of kinship.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

MARCH 2, 2010

Social business takes a step forward. link] [link] John Sonnhalter RT @jaybaer: 4 Reasons the Social Business Evolution Starts Now [link] he's right on target.good read.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly. The power is in the connection. Great post, BTW.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

APRIL 27, 2010

We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

Any company where you look your customer in the eye, you should be able to determine (if you want to work at it hard enough) whether that customer was connected to your company via social media before purchase. link] jaybaer It's about people, not logos. link] mmidas "Is #Twitter for #Business Even Worth the Trouble?"

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. Good news for my clients at ExactTarget , who got a lot of SXSW tongues wagging with their pre-conference purchase of enterprise Twitter management company Co-Tweet (whose CEO Jesse Engle I was delighted to meet).

Social Media 127

Social Media Media Paid Content Conference 127