Aberdeen
JULY 12, 2019
There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.
ClickZ
JANUARY 15, 2021
Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. In summary.
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Televerde
JULY 26, 2021
Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ).
Hubspot
JULY 8, 2015
"Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." People who click on native ads have a higher purchase intent than those who click on banner ads." Click to tweet ! "27% 27% of consumers will leave a site if it is not mobile- optimized." Click to tweet! "Up
Adobe Experience Cloud Blog
OCTOBER 4, 2011
This leads to 2008 with the emergence of social media. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent. Fast forward to 2005, and marketing with online content starts to take shape. Enter the recession.
Hubspot
SEPTEMBER 10, 2015
Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Research shows that people who click on native ads have a higher purchase intent than those who click on banner ads. With subtle optimizations, you can turn more casual visitors into loyal buyers. Native 2.0.
WebMarketCentral
JANUARY 2, 2008
And while you're at the site, consider participating in their new Marketing Outlook 2008 study. In summary, strong customer relationships are vital to building affinity, which the CMO Council study concludes is "the most accurate predictor of customers' purchasing intentions and decisions."
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