Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. Intentional Communities. précis, summaries, reviews and other time-savers. - Dave Pollards environmental philosophy, creative works, business papers and essays. Social Fluency. comment [].

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It’s not viral unless it is. Im Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. In PR, measurement has always been a finger in the wind exercise. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 5, 2010

Intentional? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It seems the rest of us are all over the place.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. The use of 8-word search queries grew 22% in the past year alone. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. That certainly was not my intention. That certainly was not my intention. Im Jay Baer.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers? The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

AUGUST 11, 2010

At least I can say van den Hurk PR has gone global. ;0) Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. So, Bloomington it is. Candidly, I’m scared to death. Traveling mercies to you and yours.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Im Jay Baer.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 20, 2010

It’s not our intent to predict the future, but to share primary research with fellow marketers…based on actual social media marketing that is happening today. 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Good luck converting the masses ! Im Jay Baer.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 11, 2010

And I'm not questioning your intent so much as I'm trying to create focus. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. All rights reserved.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Directive Agency

JUNE 24, 2019

It’s so old now, but every shot is intentional and you can learn so much just watching it. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : That’s a fantastic [inaudible 00:10:53].

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

It’s so old now, but every shot is intentional and you can learn so much just watching it. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : That’s a fantastic [inaudible 00:10:53].

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. Mapping themes to topics & persona intent Before you generate a ton of assets through atomization, it’s crucial to think about distinct customer journeys. Align themes and topics with persona intent. Atomization can alleviate this problem.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. I was doing PR. SEO was never my intentional professional direction. Then I began an internship at a company called Retail Project RI, which was a startup led by a man named Soren Ryherd, and the initiative behind that startup really spoke to me. I was doing wholesale outreach.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Single Grain

MAY 24, 2021

There are three different types of podcast carousels returned by Google depending on the searcher's intent. When you enter a search query into Google where the intent is to locate a particular podcast, you will see a podcast carousel containing a series of episodes fetched via Google Podcasts. These are: 1) First Page Podcast Carousel.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. The intentions are surely pure, but because of mixed agendas, wires get crossed. A survey of 4,875 adults (500 U.S.) It’s a constant.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Heinz Marketing

AUGUST 26, 2019

Jump on high-intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Jump on high-intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. The Intercom Messenger is designed for businesses to jumpstart on customer intent in the moment.

Top of Funnel 11

Top of Funnel Advertising Agencies Paid Search Agency Ad Agencies 11

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Content Standard

OCTOBER 15, 2018

That was 2008. What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Driving purchase intent through kinship. Driving purchase intent through kinship. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Thank you.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Although only 7% of Americans maintain an active Twitter account (vs.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Kinship creates purchase intent. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] jaybaer You bet Rebecca.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues.

Twitter 148

Twitter CRM Business Paid Search Agency 148