Customer Experience Matrix

AUGUST 29, 2011

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. Software-as-a-service vendors in particular love to point out that they get a recurring revenue stream from each customer, so there are future profits that are masked by first-year sales expenses.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 15, 2012

Still, the interest among my own clients has been enough to spur a fresh look at the vendors in this field. To gather this information systematically, I need a framework that lists standard features and options within those features. Several vendors offer both options. Maybe each of these plays a role.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

MARCH 25, 2009

For more information, see my blog post on Marketbright and my post on Treehouse International.) It’s hard to compare this with other vendors since most charge based on database size or communication volume. Act-On released its beta version in June 2008 and started selling last October. Pricing on this starts at $14.95

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 29, 2009

Other vendors in this space apparently use more proprietary approaches. A quick bit of poking around was enough to scare me off: there are many vendors in the space and it is a highly technical topic. The vendor is working on strategies to solve this problem, probably by retaining the overflow data and processing it later.

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

MAY 8, 2008

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. The trick is that BrightHouse stores descriptive information about each data pack and can often use this information to avoid loading the pack itself.

Analytics 120

Analytics Analysis Software Click Rate 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

APRIL 14, 2009

You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. Consider LeadLife. My point exactly.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120