2008 Information RSS Sales Cycle 
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.
Industrial Marketing Today
MAY 26, 2010
By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.
Online Marketing Institute
AUGUST 14, 2011
You can follow any responses to this entry through the RSS 2.0 Esp with high consideration set products and long sales cycle, it makes it difficult to track. Esp with high consideration set products and long sales cycle, it makes it difficult to track. You can leave a response , or trackback from your own site.
Industrial Marketing Today
SEPTEMBER 3, 2010
According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. And in a complex industrial buy cycle, things can get well…complicated. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey.
Industrial Marketing Today
MAY 14, 2010
Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.
Expert insights. Personalized for you.
60 
Let's personalize your content