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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. A high number of RSS subscribers is going to be your best Google indicator." How should you measure the impact of social media?

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. .&# (See Content Marketing – The Ultimate Cheat Sheet ). All Rights Reserved.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60
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Colleges and Universities Lead the Way with Social Media Adoption

Hubspot

Social media is not just some fun tool that everyone is using these days. They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year. Learn how HubSpot's Inbound Marketing Solution can help you to effectively use your website to engage and recruit students.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. Disqus - Disqus is a comment system and moderation tool for your site. Ebook - An ebook is an electronic version of a printed book.