Biznology

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

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Can the Yellow Pages Beat Google?

Biznology

But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. So, what advantages could the Yellow Pages possibly have over Google? And, even better, Google can't do it. The nerve of them!)

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What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Same with Apple’s Siri, Google Assistant and Microsoft Cortana on your smartphone. Almost nobody had heard of the term back then. But mistakes happen.

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Information overload: beyond better filters

Biznology

A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now.

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The “Name Game” challenge: creating that ideal brand name

Biznology

Our fascination with fashionable, sometimes outrageous brand names extends from companies to products to even novel names for types of consumers – Baby Boomers, and then Generation X, Y, and now Z. The challenge to create catchy names extends to companies and products. Millennials (i.e.

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How to avoid Google’s huge mistake

Biznology

As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].

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My social media marketing posts from 2011

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Google Abhors a Vacuum. Yes, earned media outreach and engagement also has an agenda.