Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Hubspot

SEPTEMBER 23, 2016

Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy? Are marketers even thinking about it yet? That's great.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. How can you convert more clickers into buyers?

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Hinge Marketing

DECEMBER 16, 2013

Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008. Writing the book was “an expensive and painful investment,” but one that paid off in spades.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Hubspot

AUGUST 5, 2014

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. I was sort of always in marketing. Channel Marketing Associate, HubSpot. Rand Fishkin.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. Introduce a new product or service to the market.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

seo.co

DECEMBER 8, 2021

Link building for SEO will always be a hot topic among digital marketers, SEOs, content marketers, entrepreneurs, and business owners. If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Email Behavior Have you added links to your social outposts in your emails? What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Incidentally, this is why Google is so afraid of Facebook. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. Approximately 10 years after having 67% of the search market, Yahoo! The success of Facebook – and the corresponding demise of MySpace – is partially due to real names adding an aura of legitimacy while removing a layer of creepiness. But back to MySpace.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). You do not understand how digital marketing works. Yes, marketers are lazy.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Voice Search Stats. SEO Content Stats. Search Engine Journal ). Let’s begin!

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Incidentally, this is why Google is so afraid of Facebook. Build a website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145