Convince & Convert

JULY 28, 2010

These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 15, 2010

Thanks Jay [link] briantroy For many companies – who look at Social Media as a new way to reach prospects – you are exactly right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Samuel Fagan Great post. I was asked this question yesterday, email vs twitter and why?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

JUNE 19, 2008

Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Is there a well-designed FAQ (Frequently Asked Questions) service, online and/or by phone menu or on-demand fax? Informs the prospective student concerning required access to technologies used in the program. A ttachments (1).

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we optimize a video so that prospective customers find it in search results? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MARCH 23, 2010

And given that it takes 6-7 instances of contact to turn a prospect into a customer you might want to place more attention on turning them into a repeat visitor rather than asking them to share. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 6, 2010

But regardless of ROE measurabilirt, social media without a doubt provides brand engagement by turning on a prospect to a brand idea enhaced by the surrounding context. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 25, 2010

When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. .&# Embrace Math. Adjust Staffing and Timelines. All rights reserved.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And that's the way most companies still do business (and as a member of several Chambers of Commerce here in South Florida, I've spoken to a lot of business owners about this). All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 14, 2010

Being helpful help build the trust between you and prospects. Being helpful help build the trust between you and prospects. Being helpful help build the trust between you and prospects. Being helpful help build the trust between you and prospects. Being helpful and truthful, think it's important. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Your customers and prospects are talking about you online. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 3, 2010

The great promise of online is that for the first time here is an opportunity to take your message to prospects, engage them, lead them on a journey though to first sale, up sales, cross sales, regular sales, retention and finally as a source of referral to repeat the process and grow market share. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Dale Carnegie Wisdom 2.0 iPhone app for now , Blackberry on the way.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 26, 2010

Are we not just telling stories (thank you, Tracy Chapman), but sharing our stories to prospective buyers? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Talkin' 'bout a revolution. All rights reserved.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JUNE 2, 2010

Watching the video, I was reminded of the superficiality of online dating websites: Answer some multiple choice questions, upload some choice photos, and have prospective dates mentally mark yes or no based on your profile. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Don’t like that analogy?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Buzz Marketing for Technology

JUNE 27, 2008

STATE-OF-ART AND DEVELOPMENT PROSPECTS OF E-PROCUREMENT IN THE ITALIAN ENGINEERING &. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. © Copyright 2008 The Gale Group, Inc. Print Email.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

OCTOBER 1, 2010

Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

So using social media as a tool to help prospects and customers network with each other is a great use of social media. So using social media as a tool to help prospects and customers network with each other is a great use of social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 1, 2010

link] Kathy Klotz-Guest Jay, Sounds like you’ve been talking with some of my clients and prospects. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. I hear this so often. You are spot on. Great post!

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

FEBRUARY 25, 2010

That deep respect for what drives your customers and prospects can’t be faked, either – you either live it or you don’t, and they can tell the difference. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Stop delegating and start absorbing. All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 22, 2010

5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1. If you seek to straddle the line and reach both prospective (via search) and current customers, here’s your program: 3.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

AUGUST 3, 2010

Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 23, 2010

Prospects have theirs based on their interpretation from numerous external influences. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I think the one question about who holds the brand may be missed though. All rights reserved.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

JUNE 28, 2010

Also, if you are a larger, well-known brand that relies less upon prospective customers finding you via search or discovering you via social chatter, this principle of breadth trumping depth is not as iron-clad. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There is of course a limit to this logic.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

JUNE 16, 2010

In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Adagio gives tea drinkers a useful tool. Notice the qualitative outcomes for both parties? It’s a value-exchange between parties.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

Based on what Scott was Tweeting, they may decide whether or not he conveyed values they wanted in a prospective partner. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. EOD, I believe B2B companies are wise to maintain both an “official&# account and encourage key executives to tweet.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yes, thanks to social media, business is faster than ever. But it’s also slower than ever.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160