Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. More than 700,000 local businesses have active Pages on Facebook.
Research shows Facebook emotional boost is like marriage
grow - Practical Marketing Solutions
JUNE 16, 2011
The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement. I always enjoy reading these reports because Pew is one of the few reliably valid sources of research out there!
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.
Breaking Through Same Old Health Care Marketing
NOVEMBER 3, 2008
Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? Creating two characters, a urine sample cup named Petey and a syringe named Pokey, allowed HealthPartners a wide range of creative messaging tactics. For starters, a Petey and Pokey website and since each character has their own identity Facebook pages for Petey and Pokey you've got to see his favorite songs, he's a Clapton fan, how can you not like him? Time 17:44. Some messages are serious matters of life and death.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
At Christmas in 1990 he initiated the first successful communication between a web client and… Read more… Stan Woods | January 6th, 2009 | one comment December 2008 The perfect direct mail list: just 23 companies I recently received this letter, offering me a personalised number plate with my last name on it: The author, one Ray Kessler, needs to get rid of his vanity plate fast. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. A few people were so incensed they contacted me to say I was talking nonsense.
E-Quip Blog: For Maximum Impact, Plan Your Sales Calls
MAY 9, 2011
Research demonstrates that how you ask questions matters, both in the wording and the sequencing of the questions. This was the core theme of the classic book SPIN Selling , which was based on probably the most extensive research into sales techniques that has been done. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42).
How to Tackle Real-Life Social Media Customer Service Obstacles
FEBRUARY 28, 2012
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. Another element of personalization is research.
Can Industrial and B2B Marketers Learn Creative Problem Solving.
Industrial Marketing Today
JULY 20, 2010
They built scale models and chose fabric samples. Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990.
E-Quip Blog: Six Steps to Effective Change
MAY 17, 2012
Thankfully the path to successful change has been well traveled--and researched. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. Best practice: Before rolling out your vision to the whole group, test it with a sample of your employees. Posted by.
E-Quip Blog: Putting Persuasion to Work
SEPTEMBER 2, 2011
These days its hard to discuss the topic of persuasion without acknowledging the work of Robert Cialdini, an Arizona State University psychology professor who spent years investigating the body of research on this subject. Ive had good success persuading others on a course of action when I can demonstrate that my ideas are better researched and tested (thats the principle of Authority).
E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.
FEBRUARY 24, 2012
I confess my love of statistics--and research in general--to support the advice I give to clients. Unfortunately, research (and the statistics it produces) often is not nearly so trustworthy as we may like to think. Im more inclined to conclude that their research, based on a relatively small sample of clients, is apparently flawed. Share to Twitter Share to Facebook.
E-Quip Blog: Seven Steps to a Winning Workplace
OCTOBER 18, 2010
I offer my "seven steps to a winning workplace," based on my experience working with many different firms and my extensive research on this topic: Conduct an employee survey. Dont go overboard asking too many questions; about 20-25 should suffice (I offer a sample questionnaire on my website). Share to Twitter Share to Facebook. Follow my other posts: Facebook Page.