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| | GROW - PRACTICAL MARKETING SOLUTIONS
JUNE 16, 2011 [2008, Facebook] Research shows Facebook emotional boost is like marriage
The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement. always enjoy reading these reports because Pew is one of the few reliably valid sources of research out there!
| | WEBBIQUITY
JANUARY 17, 2011 [2008, Facebook] Best Social Media Stats, Facts and Marketing Research of 2010
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Are Twitter Followers Better Than Facebook Fans?
JUNE 1, 2015 | HUBSPOT
[2008, Facebook] The Psychology of Choice
MAY 17, 2012 | E-QUIP
[2008, Facebook] E-Quip Blog: Six Steps to Effective Change
FEBRUARY 28, 2012 | HUBSPOT
[2008, Facebook] How to Tackle Real-Life Social Media Customer Service Obstacles
FEBRUARY 24, 2012 | E-QUIP
[2008, Facebook] E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.
JANUARY 29, 2012 | GROW - PRACTICAL MARKETING SOLUTIONS
[2008, Facebook] Why are America’s fastest-growing companies killing their blogs?
SEPTEMBER 2, 2011 | E-QUIP
[2008, Facebook] E-Quip Blog: Putting Persuasion to Work
| | GROW - PRACTICAL MARKETING SOLUTIONS
JANUARY 29, 2012 [2008, Facebook] Why are America’s fastest-growing companies killing their blogs?
Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.
| | MARKETING EDGE
NOVEMBER 3, 2008 [2008, Facebook] Breaking Through Same Old Health Care Marketing
Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? Creating two characters, a urine sample cup named Petey and a syringe named Pokey, allowed HealthPartners a wide range of creative messaging tactics. For starters, a Petey and Pokey website and since each character has their own identity Facebook pages for Petey and Pokey you've got to see his favorite songs, he's a Clapton fan, how can you not like him? Time 17:44. Some messages are serious matters of life and death.
| | DELICIOUS B2BMARKETING
DECEMBER 13, 2010 [2008, Facebook] The State of the Blogosphere 2010
On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. If drinking from the glass, it is then half empty.
| | HUBSPOT
JUNE 1, 2015 [2008, Facebook] The Psychology of Choice
While nobody knows exactly what makes people buy one specific product over another, decades of research provide us some insight into how choices are made. 2008 study by Kelly Danaher and Christian Crandall found that men’s performance worsened and women’s performance improved on AP Calculus tests if demographic information was filled out after the test was over. What is Choice?
DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009 [2008, Facebook] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
At Christmas in 1990 he initiated the first successful communication between a web client and… Read more… Stan Woods | January 6th, 2009 | one comment December 2008 The perfect direct mail list: just 23 companies I recently received this letter, offering me a personalised number plate with my last name on it: The author, one Ray Kessler, needs to get rid of his vanity plate fast. … great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Come and get it! Come and get it! World. Seemed to go really well. MORE >>
E-QUIP | MONDAY, MAY 9, 2011 [2008, Facebook] E-Quip Blog: For Maximum Impact, Plan Your Sales Calls
Research demonstrates that how you ask questions matters, both in the wording and the sequencing of the questions. This was the core theme of the classic book SPIN Selling , which was based on probably the most extensive research into sales techniques that has been done. Consultant Charles Green calls this "samples selling," basically giving the client a small portion of the consulting and problem solving ability you hope he can be persuaded to hire you for. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42). MORE >>
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 20, 2010 [2008, Facebook] Can Industrial and B2B Marketers Learn Creative Problem Solving.
They built scale models and chose fabric samples. Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. 2. Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? That’s great, if you are a natural born consultant but for the rest of us, we have to learn and master these skills. Resource MORE >>
HUBSPOT | TUESDAY, FEBRUARY 28, 2012 [2008, Facebook] How to Tackle Real-Life Social Media Customer Service Obstacles
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. As such, they will likely post complaints on your Facebook page or tweet their problems at you from time to time. great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. think not. MORE >>
E-QUIP | THURSDAY, MAY 17, 2012 [2008, Facebook] E-Quip Blog: Six Steps to Effective Change
Thankfully the path to successful change has been well traveled--and researched. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. According to Kotters research, the number one cause of unsuccessful corporate change efforts is the failure to establish an adequate sense of urgency. Best practice: Before rolling out your vision to the whole group, test it with a sample of your employees. Share to Twitter Share to Facebook. Posted by. MORE >>
- [2008, Facebook] E-Quip Blog: Putting Persuasion to Work E-QUIP | FRIDAY, SEPTEMBER 2, 2011
- [2008, Facebook] E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to. E-QUIP | FRIDAY, FEBRUARY 24, 2012
- [2008, Facebook] E-Quip Blog: Seven Steps to a Winning Workplace E-QUIP | MONDAY, OCTOBER 18, 2010