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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Are Twitter Followers Better Than Facebook Fans?

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Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement. always enjoy reading these reports because Pew is one of the few reliably valid sources of research out there! 

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

Breaking Through Same Old Health Care Marketing

Marketing Edge

Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? Creating two characters, a urine sample cup named Petey and a syringe named Pokey, allowed HealthPartners a wide range of creative messaging tactics. For starters, a Petey and Pokey website and since each character has their own identity Facebook pages for Petey and Pokey you've got to see his favorite songs, he's a Clapton fan, how can you not like him? Time 17:44. Some messages are serious matters of life and death.

E-Quip Blog: For Maximum Impact, Plan Your Sales Calls


Research demonstrates that how you ask questions matters, both in the wording and the sequencing of the questions. This was the core theme of the classic book SPIN Selling , which was based on probably the most extensive research into sales techniques that has been done. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42).

How to Tackle Real-Life Social Media Customer Service Obstacles


eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. Another element of personalization is research.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

They built scale models and chose fabric samples. Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. 2. Many other media outlets have reported the same creativity crisis in America.

E-Quip Blog: Six Steps to Effective Change


Thankfully the path to successful change has been well traveled--and researched. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. Best practice: Before rolling out your vision to the whole group, test it with a sample of your employees. Posted by.

E-Quip Blog: Putting Persuasion to Work


These days its hard to discuss the topic of persuasion without acknowledging the work of Robert Cialdini, an Arizona State University psychology professor who spent years investigating the body of research on this subject. Ive had good success persuading others on a course of action when I can demonstrate that my ideas are better researched and tested (thats the principle of Authority).

E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.


confess my love of statistics--and research in general--to support the advice I give to clients. Unfortunately, research (and the statistics it produces) often is not nearly so trustworthy as we may like to think. When I contacted them about the discrepancy, they admitted that the sample of A/E firm clients (you guessed it) was pretty small. Share to Twitter Share to Facebook.

E-Quip Blog: Seven Steps to a Winning Workplace


offer my "seven steps to a winning workplace," based on my experience working with many different firms and my extensive research on this topic: Conduct an employee survey. Dont go overboard asking too many questions; about 20-25 should suffice (I offer a sample questionnaire on my website). Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. Posts.