A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. Take a look at this sample Twitter conversation, for example. Data and Research. Facebook's new "Reach Generator" guarantees that 75% of your fans will see your brand's content each month! Twitter loves research. What's easier than a RT with a piece of compelling data or original research? The Tweets People Hate, and Why. Hi @PersonB! 9uInJ. MORE >>

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. And of course, the marketing takeaway from all this heatmap research. Facebook. Like on Facebook, someone's Circles was also of interest. Google+. MORE >>

Key findings of the research include: – Twitter users are the most influential online consumers — 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites. – 20 percent of consumers indicate they have followed a brand in order to interact with the company — more than become email subscribers or Facebook fans for the sake of interaction. Share this on Facebook. Tags: research twitter Intuitively, these finding make sense to me.  MORE >>

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Understand EdgeRank.  MORE >>

The opportunity to use Twitter for consumer research is enormous!  AdAge, do you really think that is a statistically-significant sample size to base a conclusion like this?  And 360i, you need to be taken to the shed out back for even publishing a report based on that sample size. Share this on Facebook. Tags: branding ethics research twitter Now here is a headline that grabs the attention of any social media marketer: “Study: Most brands still irrelevant on Twitter.&#. And I don’t use that word lightly. Here’s an example. Irrelevant?  MORE >>