Trending Sources

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. Facebook LinkedIn Social Media Marketing Twitter And if so, which social networks are most productive?

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. 10) Google Drive Research Tool.

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. We don’t use 3D graphs, pie charts with dozens of slices, or tiny-fonted footnotes about the sample. Period.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Definition II.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost. Do you offer a 30-day free trial, product samples, or consultations?

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. And if you do your research, you’ll know exactly which ones to invest in to reach your target audience. These Paid Advertising: 20-30%.

Cost and Benefits of Market Research

Hinge Marketing

What are the benefits of market research for professional services firms? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions. What exactly are the costs and benefits of market research?

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Keep your bet on Facebook’s dominance … for now

grow - Practical Marketing Solutions

common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” ” Or it might come from scanning headlines about Facebook’s slowing penentration among America’s youth.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. The result?

Media 59

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.

What Marketers Should (And Shouldn't) Tweet [Research]

Hubspot

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. Take a look at this sample Twitter conversation, for example. Data and Research. Twitter loves research. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms.  We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.  So I did a little research, and with the help of some tools, I think I am closer to my vision.  So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Facebook and Twitter.   The easy ones. 

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms.  We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.  So I did a little research, and with the help of some tools, I think I am closer to my vision.  So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Facebook and Twitter.   The easy ones. 

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The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic.

Tools 39

New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Research reports. Facebook. Content marketing is powerful. It’s also relatively young. Blogs.

Social Media, Conflicting Data, and the Search for Truth

grow - Practical Marketing Solutions

This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” One recent “research report” drew a conclusion from a 15% positive response rate from their sample population. Here is what we are going to do: Change the game of social media research. No place to turn.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Isn't that what the big guns do when they conduct market research? That means we can all conduct market research for less money, across a larger sample size, and with less time investment. First, How to Conduct Market Research. do it.

Heatmaps Reveal Where People Look on Social Media Sites [Research]

Hubspot

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. And of course, the marketing takeaway from all this heatmap research. Facebook. Like on Facebook, someone's Circles was also of interest. Google+.

Dwell 13

Are you in a social media experiment?

grow - Practical Marketing Solutions

attended a fascinating discussion on this topic with a number of social media researchers at SXSW. Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information).

Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week

Hubspot

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. New Research Shows Email Marketing is Not Dead, From Social Media Explorer.

The 23 Best Content Ideation Tools

Webbiquity

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” Sample review:  “Aggregates the best of the web. free online market research tool.

Tools 104

The Five Best Infographic Creation Tools and Services

Webbiquity

Infographics are in some cases the first choice for presenting research findings. Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review:  “Why tell when you can show? Visual.ly

Tools 83

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Google Review Count: 2,210,000. Pricing: free. Pricing: free. Kitten!

The Six Best Google+ Marketing Tools

Webbiquity

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. But it can still be interesting place to hang out, and it may help with SEO.

Tools 89

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Trying to create a stronger, and more engaged Instagram community?

Tools 57

Why It Doesn’t Matter that CEOs Aren’t Using Social Media

B2B Marketing Unplugged

We don’t need to get too hung up about the source of the “research”. It really doesn’t matter that the two sponsors are actually the same organization and their business is all about the solution the research suggests will save the day. We’re B2B adults here and you won’t find me trash-talking sponsored research. In this instance, it’s the archetypical Old-White-Dinosaur-Luddite-Who-Just-Won’t-Be-My-Facebook-Friend. So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. Really?

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Image credit: The Far Side. Three of the companies aren’t on Twitter.

The Seven Best File Sharing Tools

Webbiquity

Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Sample review:   “An easy way to send big files.” Sharing large files like videos or graphic-intensive documents used to be painful.

Tools 55

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3)   What do they read and how do they gather information? Pew Research Center. Nielsen.

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value. Measurement Social Media Facebook hubspot twitterThen what? via Wikimedia Commons.

Media 53

Transforming P&G

Paul Gillin

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.

Media 46

10 Ways to Boost Your B2B Content Shares

BuzzSumo

However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. From our sample we can see that  50% of posts got 803 shares or more.

Finding profitable marketing niches in unexpected places

grow - Practical Marketing Solutions

Through research, I found there was just one company in the world that would “toll coat” rolls of metal in short runs. created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. How can you apply research and creativity to maneuver in a profitable marketing niche? 3. Marketing is not all about Facebook.

The Four Best Online Education Tools For Business Pros

Webbiquity

In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. But never has the pace of change been as rapid as today. Pricing: free.

The 14 Best Marketing Automation Tools

Webbiquity

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Pricing:  free.

SMB 24

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Scope of Services – This portion is usually spelled out in a separate schedule and includes a list of services the agency agrees to be responsible for, including research, writing, design work, illustrations, layout, messaging and more.