Trending Sources

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. Facebook LinkedIn Social Media Marketing Twitter And if so, which social networks are most productive?

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. 10) Google Drive Research Tool.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost. Do you offer a 30-day free trial, product samples, or consultations?

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. And if you do your research, you’ll know exactly which ones to invest in to reach your target audience. These Paid Advertising: 20-30%.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer!

Cost and Benefits of Market Research

Hinge Marketing

What are the benefits of market research for professional services firms? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions. What exactly are the costs and benefits of market research?

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review:  “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review:  “One of the most inexpensive, but powerful tools for SEO.

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Keep your bet on Facebook’s dominance … for now

grow - Practical Marketing Solutions

common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” ” Or it might come from scanning headlines about Facebook’s slowing penentration among America’s youth.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

How to reach your customers at work or at home

Biznology

To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Access hard-to-reach segments.

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The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Market research pays off for professional services firms. In fact,  one of our original research studies  found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. When I share this finding, the next question is almost always around what types of market research should be used. In previous posts we’ve discussed what type of topics should be covered  and who should do the research. In this post I’ll cover the various types of market research available to you. Types of Market Research. 1.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. The result?

What Marketers Should (And Shouldn't) Tweet [Research]

Hubspot

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. Take a look at this sample Twitter conversation, for example. Data and Research. Twitter loves research. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.

The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic.

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Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

The Four Best Online Survey Tools

Webbiquity

Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis. 1) SurveyMonkey. ” — RazorSocial.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.

The 26 Best WordPress Plugins

Webbiquity

Sample review:  “This convenient feature can save you time when it comes to your social media sharing. Sample review:  “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review:  “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review:  “Monarch is a Social Sharing Plugin.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms.  We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.  So I did a little research, and with the help of some tools, I think I am closer to my vision.  So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Facebook and Twitter.   The easy ones. 

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms.  We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.  So I did a little research, and with the help of some tools, I think I am closer to my vision.  So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+. Facebook and Twitter.   The easy ones. 

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Research reports. Facebook. Content marketing is powerful. It’s also relatively young. Blogs.

Social Media, Conflicting Data, and the Search for Truth

grow - Practical Marketing Solutions

This scenario is not uncommon. I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” One recent “research report” drew a conclusion from a 15% positive response rate from their sample population. Here is what we are going to do: Change the game of social media research. No place to turn.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Isn't that what the big guns do when they conduct market research? That means we can all conduct market research for less money, across a larger sample size, and with less time investment. First, How to Conduct Market Research. do it.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

One is to assemble a collection of best of breed tools; previous posts here have covered  tools for  competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools  for functions like technical SEO, link research, and video SEO. Sample review:  “Get a complete local SEO report in just 15 minutes. Google Review Count:  330.

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The 24 Best Visual Content Creation Tools

Webbiquity

Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Create picture quotes.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

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Heatmaps Reveal Where People Look on Social Media Sites [Research]

Hubspot

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. And of course, the marketing takeaway from all this heatmap research. Facebook. Like on Facebook, someone's Circles was also of interest. Google+.

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Are you in a social media experiment?

grow - Practical Marketing Solutions

attended a fascinating discussion on this topic with a number of social media researchers at SXSW. Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information).

Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week

Hubspot

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. New Research Shows Email Marketing is Not Dead, From Social Media Explorer.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. 1) TwitterCounter.

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The 23 Best Content Ideation Tools

Webbiquity

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” Sample review:  “Aggregates the best of the web. free online market research tool.

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The 29 Best Web Analytics Tools

Webbiquity

Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Pricing:  free. 29) KYA.

The Five Best Infographic Creation Tools and Services

Webbiquity

Infographics are in some cases the first choice for presenting research findings. Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review:  “Why tell when you can show? Visual.ly

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The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Google Review Count: 2,210,000. Pricing: free. Pricing: free. Kitten!

The Six Best Google+ Marketing Tools

Webbiquity

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. But it can still be interesting place to hang out, and it may help with SEO.

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