article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120
article thumbnail

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

For example, if your company’s positioning changes and your content doesn’t match. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. There could be a number of reasons. All Rights Reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. in January 2008. Ardath Albee's Tip. " Rebel Brown's Bio. Blog B2BContentMarketing Twitter SeamusWalsh.

article thumbnail

B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

3: Positioning: How To Test, Validate, And Bring Your Idea To Market

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ultimately, it shows if your leads are actually helping our sales team sell and if marketers are positively contributing to their pipeline. in January 2008. Ardath Albee's Tip. Marketers Gain Visibility. Seamus Walsh. Seamus Walsh's Bio.

ROI 100
article thumbnail

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. It was it a rare positive message in a time of doom and gloom for industrial marketers. in January 2008.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.