Remove email

Anything Goes Marketing

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. Here is the original URL: https://h30406.www3.hp.com/campaigns/2008/events/poweritdown/index.php

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Email Tips for the New Year Part I

Anything Goes Marketing

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

Tips 100
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How do Marketers Measure Online Marketing?

Anything Goes Marketing

Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008. Bottom line : You can produce with email but in order to secure your marketing budget, you need to prove that sales are directly related to your marketing efforts. Happy marketing!

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Landing Page Optimization: Mini Case Study

Anything Goes Marketing

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. This will definitely increase your conversions.

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Social Media Success Stories

Anything Goes Marketing

I sent the client an email later that night after I verified who they were explaining to them who I was and suggested meeting for breakfast as I had time before another scheduled meeting. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. That is very cool.