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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . – Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. The methodology of the campaign was to distribute identical content across LinkedIn, Facebook, and Twitter. Your content strategy should be based around the three E’s : Educate , Enlighten , and Entertain your readers.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. The old ways of pushing out content is no longer effective. Content Marketing’s slogan is – “Don’t pitch. Don’t sell. Don’t interrupt. Resources

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. That’s the goal of every branding effort. Resources

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eMagine Launches New Websites

EMagine B2B Blog

We use this blog to provide educational material for our visitors on these subjects. Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.

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eMagine Launches New Websites

EMagine B2B Blog

We use this blog to provide educational material for our visitors on these subjects. Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.