Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Incidentally, these internal links are also a SEO positive) 4. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Rebel Brown.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Shortly after I started at Moz, within the first week, they had put me in this position. I have no brains or any of that, it was all luck for me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Shortly after I started at Moz, within the first week, they had put me in this position. I have no brains or any of that, it was all luck for me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Parse.ly

JULY 25, 2019

An asset, like your product, service, or brand position is “the multiplier that gives a differentiated (or easier) way to achieve financial value.” . This was leading up to the 2008 presidential election, between then-senators Barack Obama and John McCain. At that time, Parse.ly was reliant on traditional PR. The null state.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. The simplicity is definitely a key differentiator. Cutting edge.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

NOVEMBER 19, 2009

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. in January 2008. It was unexpected. Seamus Walsh's Bio.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a copywriter, she now focuses specifically on product positioning and messaging. . 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

MARCH 18, 2010

Isn’t our Facebook page just a post-modern email newsletter? Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? I like your FB group as a newsletter analogy. Further, we need to add the same level of testing and measurement rigor to social media that we do to email and CRM.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a copywriter, she now focuses specifically on product positioning and messaging. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. Now, we have about 120, 130 people on our team, and I would say 100 of us record video for some use in our position on a very regular basis. So, fortunately for me, this is now like, 2007, 2008. All of us do it, the same black text on the same white screen, that doesn’t build rapport.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. Now, we have about 120, 130 people on our team, and I would say 100 of us record video for some use in our position on a very regular basis. So, fortunately for me, this is now like, 2007, 2008. All of us do it, the same black text on the same white screen, that doesn’t build rapport.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Litmus

AUGUST 16, 2019

In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective. He’s the director of newsletters at The New Yorker. Delivering is brought to you by Litmus. that did really well.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42