The ROI Guy

JULY 19, 2012

Fail to stimulate the old brain, via a death-by-PowerPoint sales pitch for example, and you are immediately tuned-out and lost from the buyer’s mind soon after you leave the room. In order to break the bias, you need to show how the costs of change are decisively outweighed by 2 times greater potential gains.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Golden Spiral

APRIL 16, 2019

If you have a medical technology product that addresses colds and flu, for example, you have to capitalize on cold and flu season. What started that season, I thought, was a differentiation from B2C, and B2B. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Sounds great, but let's see some examples of interactive storytelling in aciton to get a better understanding of it's potential. . Examples of Interactive Storytelling.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Share a generic example of what can be. Continue with relevant customer or market examples.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. joins the mail-order bandwagon by issuing their own catalog. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Here’s an example in Google: The top four listings in the red box are advertisements. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. Something, for example, our customer success team does is after a lengthy or complicated call that maybe started with a frustrated, confused, or potentially even angry customer … After the call, that rep will record a simple personal video. So, fortunately for me, this is now like, 2007, 2008.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

It doesn’t differentiate us. Something, for example, our customer success team does is after a lengthy or complicated call that maybe started with a frustrated, confused, or potentially even angry customer … After the call, that rep will record a simple personal video. So, fortunately for me, this is now like, 2007, 2008.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Well, attribution — even when solely focused on digital channels — places a very tall order on prerequisites: It requires linearity.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Single Grain

JULY 21, 2020

Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

OCTOBER 9, 2012

Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. Finally, a blog gives you real estate to place calls-to-action in order to generate leads. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. Companies should go into the RFP process looking for a partner, not an order-taker. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Past successes are therefore not necessarily good indicators as to sound judgment. I completely agree.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Litmus

AUGUST 16, 2019

One of their correspondents in Beijing at the 2008 Olympics doing blogging. And in order to put out a magazine that’s the length and the quality of ours you have to have a lot of rules and structure to make it go and keep things going. So what’s the differentiator for you? 00:02:09.270] – Dan.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42