Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. You can find numerous examples of this on the net, like the What is Fair Use? Thanks Facebook."

Social Media 100

Social Media Class Web 2.0 Media 100

Golden Spiral

APRIL 16, 2019

If you have a medical technology product that addresses colds and flu, for example, you have to capitalize on cold and flu season. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What started that season, I thought, was a differentiation from B2C, and B2B. Now, I was on social media.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

APRIL 5, 2012

Old Spice was held up by people like Ad Age, as the greatest example of a social media success. I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.”

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. 2005 : YouTube and Facebook (for college students only) launch. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Here’s an example in Google: The top four listings in the red box are advertisements. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Single Grain

JULY 21, 2020

Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Hubspot

OCTOBER 9, 2012

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Litmus

AUGUST 16, 2019

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. One of their correspondents in Beijing at the 2008 Olympics doing blogging. They said, “We’re starting to have some reporters on this thing called Twitter.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42