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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [2008, Differentiation] Social Media U: Take a Class in Social Media - ReadWriteWeb
Facebook. Written by Sarah Perez / May 21, 2008 7:00 AM. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. You can find numerous examples of this on the net, like the What is Fair Use? Thanks Facebook." Posted by: Alex | May 21, 2008 8:18 AM.
| | ANYTHING GOES MARKETING
MARCH 8, 2009 [2008, Differentiation] Social Media Success Stories
LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.
OCTOBER 9, 2012 | HUBSPOT
[2008, Differentiation] 10 Genius Ideas That Changed Marketing Forever
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[2008, Differentiation] 2012 #Nifty50 Top Men in Technology on Twitter
JANUARY 17, 2011 | THE ROI GUY
[2008, Differentiation] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
MAY 14, 2010 | INDUSTRIAL MARKETING TODAY
[2008, Differentiation] 7 Strategies for Using Content to Market Industrial Products
MAY 10, 2010 | THE EFFECTIVE MARKETER
[2008, Differentiation] Taming Your Brand Mascot « The Effective Marketer
DECEMBER 2, 2009 | E-STORM
[2008, Differentiation] Seven Requirements for any Social Media Initiative (or Seven.
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| | E-STORM
DECEMBER 2, 2009 [2008, Differentiation] Seven Requirements for any Social Media Initiative (or Seven.
Better yet, how do you bite your tongue from telling him/her that your company probably shouldn’t even be on Facebook, or that maybe that he/she should find another way to show his kid that he “gets it ? 1) Executive awareness Even though top executives know that there’s a direct correlation between a company’s social media presence and its brand awareness, unfortunately many don’t know that social media marketing is really *not* as simple as just launching a Facebook Page or Twitter profile. Expo party. Start simple. Sift through Yahoo!
| | HUBSPOT
OCTOBER 9, 2012 [2008, Differentiation] 10 Genius Ideas That Changed Marketing Forever
This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. That's not right, right?) 1) Agile. 2) Blogging.
| | BLUE FOCUS MARKETING
SEPTEMBER 16, 2012 [2008, Differentiation] 2012 #Nifty50 Top Men in Technology on Twitter
Enterasys’ customer service and support is universally recognized as true company differentiation. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. With over 20,000 LinkedIn connections and a large Twitter following, Dell is a strong example of a social executive who “gets it.” The future of profit is purpose. ”.
| | THE ROI GUY
JANUARY 17, 2011 [2008, Differentiation] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. But how can you best develop and deliver these tools effectively to fight Frugalnomics? Interesting post, Tom.
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THE EFFECTIVE MARKETER | MONDAY, MAY 10, 2010 [2008, Differentiation] Taming Your Brand Mascot « The Effective Marketer
In 2008, revenues were up to $16.6 The duck has 165,000 facebook fans in the US. For example, don’t let your brand mascot share the spotlight with other characters. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) That’s what makes them memorable. The company reported $9.7 MORE >>
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010 [2008, Differentiation] 7 Strategies for Using Content to Market Industrial Products
You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Thanks for sharing! MORE >>
CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009 [2008, Differentiation] ClickInsights: How can B2B marketers use content effectively for demand generation?
Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Share a generic example of what can be. Include an example of how the changes occur, how a ‘generic’ product or service can be applied to initiate improvements. Sometimes this is the hardest story to create –because it acts as an umbrella example across multiple audiences. in January 2008. Blogs. Books. MORE >>
WEBMARKETCENTRAL | MONDAY, JANUARY 7, 2008 [2008, Differentiation] The Coming Consolidation in Social Networking
Over time, virtually all markets consolidate around three major players (for example, Google, Yahoo and MSN in search) plus a few wannabes (e.g. del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. For example, B2B buyers and vendors are unlikely to want to congregate on the same sites where tweenagers are babbling about Hannah Montana , and kids could care less about developments in database technology or network appliances. Social media sites are multiplying like rabbits. social tagging sites. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [2008, Differentiation] A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT
CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. Â© 2008 Chris Dede. 3 (May/June 2008): 80–81. For example, in Wikipedia, “knowledge is constructed by negotiating compromises among various points of view. Facebook, YouTube, Twitter, Flickr). For example, students learn that the shift in the color of the sky at various times of day is due to differential scattering of various wavelengths of light by gas molecules in Earth’s atmosphere. MORE >>
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