Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Facebook. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. You can find numerous examples of this on the net, like the What is Fair Use? Thanks Facebook." facebook. Last100.
A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT
Buzz Marketing for Technology
JUNE 27, 2008
CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. Author(s): Chris Dede View a PDF of this article. Â© 2008 Chris Dede. 43, no. 3 (May/June 2008): 80–81. For example, in Wikipedia, “knowledge is constructed by negotiating compromises among various points of view. Facebook, YouTube, Twitter, Flickr). Volume 43, Number 3, May/June 2008 Order This Issue $5 (Members/Non-Members) Order > QTY. Connect Home | About EDUCAUSE | Login. Chris Dede.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert. Check out the Harvard Student Blog for example. Welcome back marketers. Geyer). Not many.
Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. They can also export lists for Facebook promotions or to other channels. Sailthru was founded in 2008. Perhaps I shouldn''t complain. customer profiles.
The Coming Consolidation in Social Networking
JANUARY 7, 2008
Over time, virtually all markets consolidate around three major players (for example, Google, Yahoo and MSN in search) plus a few wannabes (e.g. del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. while back, I posted the Alexa rankings for 42 popular Web 2.0
10 Genius Ideas That Changed Marketing Forever
OCTOBER 9, 2012
This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. 3) Citizen Journalism. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. That's not right, right?)
E-Quip Blog: What Is Your Proposal's Core Theme?
MARCH 28, 2011
Here are a few examples: National contract for O&M of groundwater remediation sites. The above examples may not sound all that different to you compared to the usual "selling points" included in A/E firm proposals. This is not your firms biggest point of differentiation, per se. Skimmability is the overlooked proposal differentiator. ► 2008. (42). Posts.
E-Quip Blog: Delivering Added Value
NOVEMBER 22, 2011
Delivering added value to your clients is the best way to differentiate your firm. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42). Tuesday, November 22, 2011. Delivering Added Value. Value for the dollar spent" was the top response. If anything, the stagnant economy has increased the number of buyers looking for good value.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Enterasys’ customer service and support is universally recognized as true company differentiation. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. Chris Adams – @chrishadams.
Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
OCTOBER 1, 2012
So I begin this article to help you understand how to better leverage Google Plus with Guy Kawasaki’s personal recommendations on both how to view Google Plus for your business or yourself as well as how to get started: If you approach Google+ as another Facebook, you’ll be disappointed because your high-school classmates and family aren’t on Google+ yet. What the Plus!
E-Quip Blog: Assessing Your Firm's Culture
JANUARY 14, 2011
One study, for example, identified 39 important cultural indicators. You may be "tight" with respect to quality control, for example, but "loose" regarding billing and collection practices. Leaders in this kind of firm are similar to those in the hierarchical model, but stress competitiveness and differentiation. Share to Twitter Share to Facebook. ► 2008. (42).
E-Quip Blog: Don't Let Personal Preferences Dictate Proposal.
APRIL 1, 2011
There are plenty of examples of good design out there. Perhaps that helps explain why theres so little differentiation in our business. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42). Friday, April 1, 2011. Dont Let Personal Preferences Dictate Proposal Standards. like brick facades on bridges. Why should they? Posts.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Share your thoughts by leaving a comment.
E-Quip Blog: Where Are the Service Leaders?
JANUARY 20, 2012
Perhaps theyre unconvinced that great service is an effective differentiator. could share many examples of this. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42). Friday, January 20, 2012. Where Are the Service Leaders? Instead, clients pointed to individuals within those firms who exemplified service excellence. Posts.
E-Quip Blog: Are Your Proposals User Friendly?
SEPTEMBER 10, 2012
For example, if the client said , "Im looking for the most qualified firm," I might ask, "Do qualifications really set one firm apart in most cases? The point is, Im not convinced that qualifications are typically the main point of differentiation. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. ► 2008. (42). It worked. Be stingy.
E-Quip Blog: Putting Persuasion to Work
SEPTEMBER 2, 2011
Yet thats essentially what is presented, for example, in most public meetings where A/E firms outline the proposed design or solution. For example, at one contaminated site, the owner (and we, their consultant) concluded there was little opportunity for meaningful neighborhood involvement on cleanup options. Share to Twitter Share to Facebook. ► 2008. (42). Liking.
Social Media Success Stories
Anything Goes Marketing
MARCH 8, 2009
LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.
ClickInsights: How can B2B marketers use content effectively for demand generation?
Connect the Docs
AUGUST 27, 2009
Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Share a generic example of what can be. Continue with relevant customer or market examples. in January 2008. Blogs. Books. Others.
Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
In 2008, revenues were up to $16.6 The duck has 165,000 facebook fans in the US. For example, don’t let your brand mascot share the spotlight with other characters. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. brand mascots are a common tool to promote your product or service. That’s what makes them memorable.
Social Media and Employment Law: Naked Twister and Litigating Employment Claims
SEPTEMBER 5, 2012
Sometimes (and more often then you may think despite all the privacy settings and warnings on blogs and articles like this one: “ Why Your Status Updates May Come Back To Haunt You “), the plaintiff will have posted something on Facebook (or other social media outlets) that becomes relevant to a lawsuit. Discovery Of Facebook Evidence. Targonski’s Facebook posts.
Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
The ROI Guy
JANUARY 17, 2011
Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. But how can you best develop and deliver these tools effectively to fight Frugalnomics? Interesting post, Tom.
E-Quip Blog: Thinking Like Clients
FEBRUARY 2, 2012
If you want to know how to differentiate your firm, sell more work, retain more customers, and increase profits, the best advice I can offer is simply this: Think like clients. Here are a few examples of thinking like clients: Dont call me unless you have something specific to offer. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page. Posted by.